About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe.

Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. Here, you'll tackle complex, high-visibility problems with exceptional teammates and grow your career as we build the future of global banking.

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market.

Our team is passionate about telling the Airwallex story and supporting the company's growth and success. Build and execute Airwallex's marketing presence in Spain, translating EMEA and global priorities into relevant local-market activity that builds credibility, generates demand and supports commercial growth across SME and Enterprise. Develop and manage the Spain marketing plan across always-on and campaign-based initiatives, aligned to business priorities, target segments and priority verticals.

Own the end-to-end planning and execution of owned, partner-led and sponsored events; Develop relationships with relevant Spanish founders,



finance, technology, e-commerce, travel and industry communities.

Partner marketing: Create and activate co-marketing initiatives with strategic and channel partners, associations, media and ecosystem players.

Localisation and content: Adapt EMEA/integral campaigns, messaging, case studies and assets for Spanish audiences, with strong local-market judgement rather than simple translation. Work closely with Spain commercial leadership, AEs and SDRs to identify opportunities, support launches and improve account and pipeline engagement.

Digital and growth activation: Partner with EMEA paid media, SEO, ABM, campaign and lifecycle teams to launch localised digital and always-on programmes. Maintain clear reporting on activity, funnel contribution and marketing influence; manage budgets, vendors, timelines and post-campaign learnings. 5+ years of experience in B2B marketing, ideally in a local-market, country, field, partner or integrated marketing role. ~ Strong ability to turn commercial objectives into a focused marketing plan, then execute it end to end. ~ Commercial orientation: comfortable working with sales, discussing pipeline and prioritising activities based on expected business impact. ~ Strong stakeholder management in a matrix organisation, with the confidence to coordinate EMEA, global and local teams. ~ Excellent written and verbal communication in Spanish (native) and English; able to localise messaging with cultural and market nuance. ~ Data literacy: able to define KPIs, read funnel performance, evaluate ROI and use insights to improve activity. ~ Existing relationships across the Spanish startup, scale-up, technology, finance, e-commerce or travel ecosystem.

Experience marketing to both SME and Enterprise audiences, including account-based or vertical-led programmes. Familiarity with Salesforce, marketing automation, website/content management, analytics and project-management tools.

Experience building a new market motion or scaling a relatively lean marketing operation. If you have a disability or special need that requires accommodation, please let us know.

📌 Manager empresa de marketing (Barcelona)
🏢 airwallex
📍 Barcelona