Position Purpose The Marketing Coordinator is responsible for developing and executing the marketing, communication, and retail media strategy for the assigned commercial real estate asset(s) in Spain. The role drives footfall, tenant engagement, and brand positioning through integrated campaigns, digital presence, events, and stakeholder communication, working closely with the Centre Director and the broader Property Management team.

Key Responsibilities

- Design and implement the annual marketing and communication plan for the asset, aligned with commercial and footfall objectives;
- Plan and execute promotional campaigns, seasonal activations, and tenant-related events to drive visitor traffic and engagement;
- Manage the centre's digital presence, including website, social media channels, and CRM/loyalty programmes;
- Coordinate retail media initiatives, managing relationships with media partners and optimising advertising space and revenue opportunities;
- Develop and manage the marketing budget, tracking spend against plan and reporting on campaign ROI and KPIs;
- Liaise with tenants and retailers to align marketing initiatives, joint promotions, and communication needs;
- Coordinate with external agencies (creative, media, PR, events) to ensure high-quality execution of campaigns;
- Monitor footfall, sales,



and customer satisfaction data to inform marketing strategy and reporting;
- Manage local PR and media relations, ensuring consistent brand messaging and positive public perception;
- Support sustainability and ESG-related communication initiatives in coordination with the ESG team;
- Ensure brand consistency across all marketing materials, signage, and communications;
- Prepare regular performance reports for the Centre Director and Property Management leadership.

Required Qualifications & Experience

- Minimum 10 years of experience in marketing roles, ideally within retail, shopping centres, hospitality, or commercial real estate;
- Degree in Marketing, Communications, Business Administration, or a related field;
- Proven experience managing integrated marketing campaigns, including digital and social media channels;
- Experience with retail media, sponsorship, or advertising revenue management is highly valued;
- Strong analytical skills, with experience using marketing and footfall analytics tools;
- Fluency in Spanish required; professional working proficiency in English strongly preferred;
- Experience managing external agencies and multiple stakeholders simultaneously.

📌 Marketing Coordinator (Madrid)
🏢 Sonae Sierra
📍 Madrid