About Graitec Group Graitec is a global leader in Building Information Modeling (BIM) solutions, designing and developing software that helps architects, engineers, and manufacturers design smarter and better. With over 30 years of innovation and an entrepreneurial spirit, we've tripled our revenue in just five years. Graitec is a global leader in Building Information Modeling (BIM) solutions, designing and developing software that helps architects, engineers, and manufacturers design smarter and better.

With over 30 years of innovation and an entrepreneurial spirit, we've tripled our revenue in just five years.

Our North

Star is clear — accelerate the digital transformation of the AECO industry and model the future. We achieve this by growing our recurring revenue through innovative software and services that drive adoption, integration, and lasting value for our customers. As a integral Autodesk Platinum Partner, we combine world‐class partnerships with our own cutting‐edge software and services to drive performance and sustainability across the industry.

Growth, Agility, Innovation, Responsibility com/graitec-a-global-player The Campaign Execution team is the operational engine of Graitec's Growth Marketing function. We translate marketing strategy into always‐on, measurable programs that generate pipeline and drive revenue across 13 countries. The team spans marketing automation, content, email execution, program operations, and global campaign delivery.

We are transitioning from a leading Autodesk reseller into a global IP software company — and marketing is central to that transformation. We have brand presence, a large customer base, and a growing product portfolio. We run programs — launches, events, seasonal pushes — and we run them well.

But we have not yet built the always‐on growth engine that compounds over time: the lifecycle programs that never stop nurturing, the automation plays that respond to buyer signals in real time, and the performance loop that tells us what to scale and what to cut.

The Marketing

Director (Global Campaign Execution) builds and leads the global marketing execution engine that converts audience engagement into qualified pipeline — evolving Graitec from discrete campaigns to always‐on, AI‐enabled growth programs that compound over time. Reporting to the VP, Global Growth Marketing, the Director leads a team of five and partners across Growth Marketing, Corporate Marketing, Solutions Marketing, SDR, Sales, and Revenue Operations. Manage the operating model within the strategic direction set by the VP — campaign frameworks, channel mix execution, audience segmentation, and the feedback loops that drive optimization Use AI tools to accelerate personalization, content generation, campaign testing, and performance analysis at scale.

Execute against campaign strategy set by the VP and Corporate and Solutions Marketing — translating strategy into activated, multi‐channel programs. Drive the campaign calendar, production timelines,



and cross‐functional coordination across Growth Marketing, SDR, and Sales.

Marketing

Automation, Data & Technology Own the global marketing automation platform as a revenue system — not a broadcast tool — ensuring it operates with precision, segmentation, and measurable impact. Drive lead scoring, routing logic, nurture architecture, and CRM data quality in close collaboration with Revenue Operations. Implement the first‐party data strategy set by the VP — enabling signal‐based, personalized marketing at scale.

Evaluate and recommend AI‐powered marketing tools that improve targeting accuracy, content relevance, and campaign efficiency.

Performance

Reporting & Revenue Visibility Own marketing's performance narrative — pipeline attribution, campaign ROI, funnel conversion, and lifecycle metrics — reported to the VP and broader leadership on a regular cadence. Build the dashboards and data infrastructure that give leadership real‐time visibility into marketing's contribution to revenue. Partner & Co‐Marketing Programs Lead Autodesk MDF/MDP co‐marketing strategy and execution — moving from compliance reporting to strategic pipeline generation.

Develop co‐marketing campaigns that integrate with the broader campaign calendar and are measured against pipeline contribution. Lead, develop, and elevate a team of five — setting high standards for execution quality, accountability, and strategic contribution. Build a team culture where feedback loops are fast, testing is the norm, and performance is visible and celebrated.

You will lead five direct reports spanning automation, content, program operations, and campaign execution.

Campaign Marketing

Manager — Global campaign execution, Italian market, Autodesk MDF/MDP co‐marketing.

Marketing Automation

Manager — Global automation platform, nurture architecture, lead scoring and routing.

Content

Specialist — Blog publishing, web content, editorial calendar execution.

Marketing Programs

Manager — Campaign operations, project management, product line and regional activation.

Email Execution

Specialist — Campaign build and deployment, platform operations, list management.

Corporate

Marketing — Campaign strategy, core content, brand direction Solutions Marketing — Product positioning, messaging, GTM strategy Digital Marketing — SEO/GEO, paid media, analytics, web performance Revenue Operations — Attribution, data governance, pipeline definitions, reporting In the next few years, we intend to do it again — this time driven by our own software, not just the products we resell. This Director role sits at the center of that ambition: if marketing gets this right, pipeline becomes predictable,



sales cycles shorten, and the brand shifts in the market. The role converts marketing strategy into revenue outcomes.

It is accountable for the infrastructure — programs, automation, data, and reporting — that makes marketing's contribution to pipeline visible, repeatable, and scalable across all 13 countries. Performance is reviewed quarterly against pipeline and revenue contribution, campaign effectiveness, and the team's progression toward an always‐on operating model. Annual targets are set in partnership with the VP, Global Growth Marketing and Revenue Operations.

Marketing‐sourced pipeline ($ and %) Marketing‐influenced pipeline MQL to SQL to Opportunity conversion rates Campaign Performance Time‐to‐conversion by stage Data quality and database health Marketing has a clear, trusted pipeline attribution model — leadership and Sales agree on the numbers, and they are reported in real time. AI tools are embedded in how the team works — accelerating personalization, content, testing, and reporting. Autodesk co‐marketing is generating measurable pipeline contribution, not just MDF compliance. 8-12 years in B2B marketing, with a majority of that time in demand generation, growth marketing, or campaign execution leadership. ~ Demonstrated experience building always‐on marketing programs — lifecycle nurture, ABM, automated demand gen — that were measured against pipeline, not activity. ~ Hands‐on proficiency with marketing automation platforms (HubSpot strongly preferred) and CRM systems (Salesforce). ~ Experience working in B2B SaaS or subscription software — you understand recurring revenue, expansion motion, and the full customer lifecycle. ~ AI fluency — you use AI tools actively in your marketing practice and have a point of view on how they change what's possible for a team like this. ~ Strong data and analytics capability — you can build attribution models, interpret funnel data, and communicate revenue impact to senior stakeholders. ~ Track record of global or multi‐region marketing leadership. ~ Fluent written and spoken English.

Experience in AEC, construction tech, engineering software, or a technical B2B vertical with long sales cycles. Familiarity with Autodesk partner co‐marketing programs (MDF/MDP).

Revenue

Operations alignment experience — working alongside RevOps on shared pipeline definitions, data governance, and reporting.

Experience with intent data platforms, CDPs, or signal‐based marketing orchestration. You lead with data and communicate with executive clarity — metrics tell you what to do, but you decide how to frame it for the room. You raise the floor on execution quality while raising the ceiling on strategic ambition.

You build trust quickly with peers in Sales, SDR, Solutions Marketing, and Corporate Marketing — you influence without authority as often as you direct. As a signatory of United Nations Women's Empowerment Principles, Graitec is committed to equal opportunity and pay transparency.

📌 Marketing Director (Brand) (Barcelona)
🏢 GRAITEC Italy
📍 Barcelona