Within our Growth team, we combine performance marketing, creative strategy, and data analysis to understand what truly resonates with our audience and turn those insights into increasingly effective campaigns. We're looking for a Performance Creative Strategist with a 100% performance mindset.

Your mission isn't simply to come up with great ideas—it's to understand why a creative performs (or doesn't) on Meta, translate those learnings into clear next steps, and ensure the Creative team is always producing the work with the highest potential impact based on data. You'll own the creative learning cycle: analysis → diagnosis → iteration → prioritization and allocation of creative work.

Your responsibilities Creative performance analysis (Meta as the primary platform):systematically review live creatives, read their metrics (thumbstop rate, hold rate, CTR, CPA, ROAS, frequency, fatigue) and understand what's happening beyond the number. Component-level diagnosis:break down performance by messaging angle, hook, format, and audience segment. Defining next steps:decide what gets iterated, scaled, killed, or tested next.

Brief generation and analysis:create creative briefs with a clear hypothesis behind them (angle, hook, format, audience), leveraging our internal briefing processes, and analyze the outcome of each brief to feed learnings back into the system. End-to-end coordination with video editors and design:act as the single point of creative work assignment — prioritizing, briefing, tracking production, giving feedback on every round, and signing off each asset before it goes live. Copy adaptation:adjust and refine the copy from briefs — hooks,



on-screen text, and primary text — so it feels native to the platform and true to the brand voice.

Structured testing:design and document creative A/B tests (hooks, angles, formats) with defined hypotheses and success criteria. Your profile 2–4 years of experience in creative strategy, growth creative, or performance marketing focused on paid social.

Strong command ofMeta Ads Managerfor analysis: you know how to navigate breakdowns, understand creative metrics, and spot fatigue or saturation. Strong creative judgment:a trained eye for what makes a piece stand out in the feed — able to defend creative decisions beyond the data and raise the bar of what the team produces. Sharp copy skills:able to adapt and polish copy (hooks, scripts, ad text) from briefs, with sensitivity to brand tone and each platform's native language.

Experience briefing and coordinating design teams or video editors. Analytical, test-driven mindset: you move on hypotheses, not personal taste.

Fluent

Spanish and English. Knowledge of TikTok Ads and native content trends. You will have a adaptable schedule and the possibility to work from home to find your personal work-life balance.

Excellent

Medical insurance. Free coffee and chocolate! Casual & Pet-friendly office environment. You can bring your pet to the office every day. Office based in Barcelona city center, Sant Gervasi.

Dynamism: We're a young startup with a fast-paced and agile work environment, so you'll always be engaged in exciting new challenges.

Sustainability: We're always thinking about how we can help the planet — that's why all ideas are welcome.

📌 Performance Creative Strategist (Barcelona)
🏢 Cocunat
📍 Barcelona