15 sep
|
Fundación Pasqual Maragall
|
Barcelona
15 sep
Fundación Pasqual Maragall
Barcelona
Performance Marketing and Content Technician The Pasqual Maragall Foundation was established in 2008 with the mission of promoting and developing cutting‐edge biomedical research. The Foundation is fully committed to making a decisive contribution to the search for general solutions to Alzheimer's disease and other dementias, as well as raising public awareness to ensure that scientific support for these challenges receives the appropriate priority. The Foundation's research is conducted at the Barcelonaβeta Brain Research Center (BBRC), a research center established in partnership with Pompeu Fabra University.
The vision of the Pasqual Maragall Foundation is to achieve "A Future Without Alzheimer's," within a framework of active and healthy aging, associated with positive experiences and free from cognitive problems or decline. BBRC research focuses on the primary and secondary prevention of Alzheimer's disease, made possible by the voluntary participation of thousands of people who contribute to scientific studies to ensure that, in the near future, far fewer people will be affected. Its resources come from philanthropic donations from organizations and companies, as well as from an extensive network of over 115,000 members who contribute to funding research.
We are looking to hire a Performance Marketing and Content Technician, within the Fundraising Area, which will report directly to the Digital Fundraising Manager of the Foundation. The mission of this role will be to manage digital projects and campaigns linked to lead generation objectives, as well as their subsequent conversion into members.
This person will be responsible for the planning, execution, and monitoring of these digital campaigns and activations focused on fundraising, ensuring their quality and efficiency.
Project and campaign management Manage content validation and track objectives. Participate in defining the content and themes to be addressed in these campaigns. Coordinate, validate and track the leads and partners generated by these campaigns to ensure their quality and avoid duplication.
Identify new opportunities, channels, formats, and providers that contribute to improving the performance and impact of digital campaigns. Identify content opportunities that can enrich these campaigns. Define, execute and implement lead generation campaigns on different channels (Meta, TikTok).
Conceptualize and create the necessary materials (videos, images). Schedule and manage the configuration of these campaigns on the platforms. Perform continuous monitoring and optimization of the parts.
Coordinate and control the budget and objectives set for the campaigns. Ensure the quality, integration, and traceability of data from platforms with HubSpot and CRM. Keep track of the billing for these campaigns.
Ensure proper communication between the different teams and people involved in the projects and campaigns. Provide support to other members of the digital acquisition team in the creation of content for email marketing or social media. Collaborate in the monitoring and review of content and formats, supporting other projects of the digital acquisition team.
Data and results orientation Monitor, analyze, and prepare reports and results to evaluate and improve the impact of digital projects and campaigns. Degree or Bachelor's degree in Marketing, Digital Marketing, Advertising, Communication or similar, or equivalent experience. Previous experience of at least 5 years in coordinating and executing advertising campaigns and digital projects.
Experience in content design and video editing tools (Canva or similar).
Experience in paid media, email marketing, and digital analytics tools. Previous experience in content creation, conceptualization, and writing.
Experience working with CRM, marketing automation tools and lead generation data management (HubSpot or similar).
Experience in the third sector and in advertising or media agencies will be valued.
Native
Spanish and Catalan, high comprehension of English. Ownership and ability to autonomously manage the entire project. Proactivity in project and task management. Interest in staying up to date on new trends, tools and best practices in digital marketing and fundraising. Immediate incorporation. ~ Permanent contract. ~Flexible working hours according to internal regulations to promote work‐life balance. ~ Weekly hybrid work model (teleworking + in‐person). ~
📌 Performance Marketing and Content Technician (Barcelona)
🏢 Fundación Pasqual Maragall
📍 Barcelona