Описание: Scopely is a general video game and interactive entertainment company that creates, develops, publishes, and live-operates a diversified portfolio of games across mobile, web, PC, and console. Its games connect hundreds of millions of players worldwide. Manage and optimize large-scale User Acquisition budgets to drive profitable growth Design and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunities Analyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization strategies Partner cross-functionally with Product, Creative, Data, and Marketing teams to improve full-funnel performance Contribute creative insights and testing strategies to improve ad performance and acquisition efficiency Stay current on market trends, platform changes,



and best practices in mobile performance marketing 3+ Years of experience in User Acquisition, performance marketing, or media buying, preferably in mobile gaming or mobile apps ~ Hands-on experience with platforms such as Google Ads, Meta, and AppLovin ~ Strong analytical and problem-solving skills with the ability to make data-driven decisions in fast-paced environments ~ Experience working cross-functionally with Product, Creative, Data, and Marketing teams ~ BA/BS degree in Economics, Mathematics, Marketing, Finance, Business, or a related field ~ Passion for mobile advertising, experimentation, and continuous optimization ~ DSP, ad networks, rewarded advertising, advanced Excel skills, AI tools, data visualization platforms such as Looker Hybrid role in Barcelona, Catalonia, Spain.

📌 performance marketing manager mobile games (Barcelona)
🏢 Enfint
📍 Barcelona