Описание: Scopely is a integral video game and interactive entertainment company that creates, develops, publishes, and live-operates a diversified portfolio of games across mobile, web, PC, and console. Its games connect hundreds of millions of players worldwide.

Задачи: Manage and optimize large-scale User Acquisition budgets to drive profitable growth

Execute and scale mobile campaigns across key platforms including Meta, Google, and emerging channels

Design and run A/B, multivariate, and marketability tests from hypothesis to analysis to improve performance and unlock growth opportunities

Analyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization strategies

Partner cross-functionally with Product, Creative, Data, and Marketing teams to improve full-funnel performance

Identify and scale strategic acquisition partnerships and new growth opportunities globally

Contribute creative insights and testing strategies to improve ad performance and acquisition efficiency

Stay current on market trends, platform changes, and best practices in mobile performance marketing

Требования: 3+ Years of experience in User Acquisition,



performance marketing, or media buying, preferably in mobile gaming or mobile apps

Proven track record of scaling growth through paid acquisition channels and identifying high-impact opportunities

Strong understanding of UA KPIs including CPI, ROAS, retention, conversion funnels, and LTV optimization

Hands-on experience with platforms such as Google Ads, Meta, and AppLovin

Strong analytical and problem-solving skills with the ability to make data-driven decisions in fast-paced environments

Strong communication, stakeholder management, and ownership mindset

Experience working cross-functionally with Product, Creative, Data, and Marketing teams

BA/BS degree in Economics, Mathematics, Marketing, Finance, Business, or a related field

Passion for mobile advertising, experimentation, and continuous optimization

Nice to have: DSP, ad networks, rewarded advertising, advanced Excel skills, AI tools, data visualization platforms such as Looker

Условия: Hybrid role in Barcelona, Catalonia, Spain.

📌 performance marketing manager mobile games (Barcelona)
🏢 Enfint
📍 Barcelona