Overview

In this senior FP&A; role, you own the B2C marketing economics framework and drive the financial narrative for growth. You partner with Growth Marketing to shape investments, forecast performance, and report to senior leadership, enabling fast, informed decisions. You build scalable models and guardrails that balance growth with ROI across paid, organic, and geo initiatives. This position sits at the heart of Preply’s data-driven growth engine and cross-functional collaboration.

Compensaciones / Ventajas

- monthly lessons allowance
- Learning & Development budget
- health insurance
- relocation package to Barcelona
- mental health support platforms
- Gympass wellness and gym access

Responsabilidades

- End-to-end ownership of the B2C marketing economics domain: modelling, forecasting, partnership, and executive reporting
- Act as the senior Finance voice in Growth Marketing planning forums; frame investment problems and land decisions
- Own the B2C marketing model for paid, organic, and brand; ensure forecast accuracy and link to acquisition, retention, and LTV
- Lead monthly/quarterly re-forecasts with driver-based variance narratives
- Develop scenario and sensitivity analyses to stress-test ROI under various conditions
- Quantify paid vs organic dynamics; define incrementality and inform budget allocation
- Lead geo expansion analysis: sizing, investment, ramp, and return thresholds with performance tracking




- Build investment frameworks and guardrails; set spend limits and escalation triggers, adjust forecasts in real time
- Prepare materials for CMO/CFO-level reviews; translate model outputs into actionable narratives
- Lead the B2C marketing work stream in AOP and LRP cycles; own numbers and strategic assumptions
- Apply analytical depth and AI: perform channel-level analyses (CAC, LTV, payback) and benchmark; identify funnel risks and opportunities; use AI to automate repetitive analysis

Requisitos principales

- 8+ years in marketing analytics, growth analytics, or growth-focused FP&A;
- Experience in high-growth B2C or marketplace contexts with marketing analytics collaboration
- Deep understanding of digital marketing economics: CAC, LTV, payback, channel efficiency; MMM, attribution, incrementality testing
- Ability to build investment frameworks and align with business partners
- Strong financial modelling skills or solid analytical foundation with quick learning ability
- Exceptional executive-level communicator; AI fluency at scaling level; proficient in Looker and advanced Excel/Google Sheets

- Executive-level communication
- Cross-functional collaboration and influencing without authority
- Strategic thinking and problem-solving under uncertainty
- Looker
- Excel/Google Sheets (advanced)
- Financial modelling and forecasting

📌 Marketing Analytics & Finance Growth Senior Manager,C - barcelona
🏢 Preply
📍 Barcelona