Senior Creative Copywriter | German Expert | General Agency Project We are looking for a German Senior Creative Copywriter to join one of the world’s leading professional services firms. This is a full-time, long-term freelance mission within a highly innovative and collaborative environment. If you excel at defining brand voices and translating complex strategic concepts into compelling narratives for the DACH market, this is your place.The ChallengeAs a Senior Creative Copywriter, you will be the guardian of messaging frameworks and lead copy concepts for both English and German campaigns. You won't just write;

you will define the Tone of Voice for global brands, ensuring cultural relevance and emotional impact. A critical part of your role involves mentoring junior writers and performing high-level quality assurance to maintain brand consistency across all platforms.Key ResponsibilitiesConceptual Leadership: Develop lead copy concepts and messaging frameworks for major global campaigns.Tone of Voice Definition: Establish and adapt brand voices for different platforms,



with a strong focus on social media.Creative Translation: Adapt global assets for the local German market, ensuring they resonate culturally while staying true to the brand’s core.QA & Editorial: Review, edit, and provide feedback on copy from junior team members to guarantee excellence.Cross-Functional Collaboration: Work hand-in-hand with Art Direction, Strategy, and Account Management teams.Client Advisory: Present and defend creative concepts directly to key stakeholders when necessary.Requirements (Must-Have)Language Mastery: German speaker with excellent command of English.Proven Experience: Senior-level background in developing messaging frameworks and leading copy concepts.Creative Agility: Ability to translate strategic requirements into persuasive narratives across short and long-form content.Social Media Savvy: Deep understanding of digital tonalities and how to create "thumb-stopping"

📌 Freelance Social Media Copywriter (Madrid)
🏢 Shakers
📍 Madrid