Mission
The Marketing Solution Partner for Primary Care will play a key role in driving impactful marketing solutions by leveraging a deep understanding of the Primary Care (AP) environment. This role is responsible for leading strategic projects, fostering strong collaborations with scientific societies, and ensuring the development of relevant, high-value initiatives that enhance engagement with healthcare professionals.
Develop and maintain a deep understanding of the Primary Care landscape, including healthcare professionals’ needs, patient pathways, system challenges, and emerging opportunities.
Translate market insights into actionable strategies and value-driven initiatives that improve disease awareness, diagnosis, patient identification, disease control, and treatment optimization.
Identify opportunities to accelerate growth through earlier intervention, improved patient management, and enhanced healthcare professional engagement.
2. Strategic Project Ownership
Full ownership of strategic projects of high-impact educational, scientific, and customer-focused initiatives addressing unmet needs in Asma and COPD.
Drive the development of solutions that support healthcare professionals in improving patient outcomes and quality of care.
Ensure all initiatives are aligned with franchise priorities and contribute to both customer value and business objectives.
3. Scientific Societies Engagement
Design and execute a comprehensive engagement plan with Primary Care scientific societies, including SEMFYC, SEMERGEN, SEMG, and GRAP.
Establish long-term strategic partnerships with opinion leaders, society representatives, and key stakeholders within the Primary Care ecosystem.
Promote co-creation initiatives that contribute to advancing respiratory care standards and clinical practice.
4. Cross-Functional Franchise Leadership
Act as the Primary Care lead within the respiratory franchise, ensurin
📌 Brand Manager Respiratory (Madrid)
🏢 Chiesi España & Portugal
📍 Madrid
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.