About the opportunity

We are supporting an international industrial technology company specialized in robotic welding and production automation solutions in the search for a Sales Manager to strengthen its business in the Iberian market.

The company provides advanced automation solutions for heavy manufacturing industries, helping industrial customers improve productivity, efficiency and manufacturing performance through robotics, automation and software.

This is a technical and consultative sales role combining business development, account growth and a strong understanding of industrial applications.

The successful candidate will be responsible for developing business across Spain and Portugal, working closely with customers to understand their manufacturing processes, identify opportunities for automation and develop the most appropriate technical solution together with the company's engineering and technical specialists.

Main responsibilities

- Develop new business opportunities and acquire new customers across the Iberian market.
- Grow existing accounts by identifying new applications, projects and opportunities for automation.
- Build and maintain long-term relationships with industrial customers and key decision-makers.
- Understand customers' manufacturing processes, technical challenges and investment needs in order to identify suitable robotics and automation solutions.
- Manage complex technical sales opportunities from initial contact and needs assessment through proposal, negotiation and project award.
- Work closely with engineering, software and technical specialists to develop solutions adapted to each customer's requirements.
- Follow sales projects through the different stages of the commercial and project lifecycle, maintaining close communication with the customer.




- Develop and manage a structured pipeline of opportunities and customer action plans.
- Maintain accurate commercial information and activity through the company's CRM.
- Participate in customer visits, trade fairs and relevant industry events.
- Collaborate closely with the Iberian commercial team and with international technical and sales teams.
- Travel regularly throughout Spain and Portugal, as well as occasionally to other European locations.

What we are looking for

- Technical education in Engineering, Robotics, Automation, Mechatronics, Industrial Engineering or a related technical discipline. A Bachelor's degree or equivalent technical qualification can also be considered.
- Previous experience in technical sales within an industrial environment.
- Knowledge or professional exposure to robotics, industrial automation, machinery or complex technical solutions.
- Experience selling capital equipment, industrial machinery, automation systems or project-based technical solutions will be particularly valued.
- Previous knowledge or experience in the welding industry will be considered a strong advantage.
- Experience in project-based environments and/or project management will also be valued.
- Ability to understand complex technical requirements and translate them into clear commercial solutions and value propositions.
- Strong commercial drive and genuine motivation to develop new business and grow customer accounts.




- Proactive and customer-oriented approach, with strong problem-solving capabilities.
- Ability to work autonomously, organize your own commercial activity and manage a geographically dispersed customer base.
- Strong interpersonal and communication skills and the ability to collaborate effectively with technical specialists and international teams.
- Fluent Spanish and professional English, including the ability to communicate confidently in a technical environment.
- Availability to travel extensively, approximately 50% of working time, primarily for customer visits across Spain and Portugal.
- Additional languages will be considered an advantage.

What the role offers

- The opportunity to join an international industrial technology company with a strong position in robotics and production automation.
- Exposure to technically sophisticated projects for major industrial customers.
- A role combining business development, consultative sales and industrial technology.
- Significant potential to develop the company's presence and customer base in the Iberian market.
- Close collaboration with highly specialized engineering, software and automation professionals.
- A comprehensive onboarding and technical training program to develop an in-depth understanding of the company's solutions and applications. The original brief specifically contemplates an intensive initial onboarding period and training with the international organization.
- An international, agile and low-hierarchy working environment with strong support from the wider organization.
- Long-term opportunities for professional and commercial development.
- Competitive compensation package including fixed salary, performance-based annual bonus and company car.

📌 Sales Manager – Industrial Automation & Robotic Solutions (País Vasco)
🏢 Boomerang
📍 País Vasco