Responsibilities * Ensure robust and consistent media tracking across all digital platforms * Support the definition and implementation of general media tracking standards across Paid, Owned, and Earned channels * Ensure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans) * Coordinate tracking implementation across websites, media platforms, and analytics tools * Validate data collection quality and ensure consistency across markets and platforms * Support troubleshooting and issue resolution related to tracking and data collection * Translate business tracking and measurement needs into clear technical requirements * Work closely with Media teams on business needs * Work closely with Tech teams to ensure proper implementation of tracking and data flows * Collaborate with Data Product Managers to align tracking data with data models and data products * Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery) * Monitor and follow up on implementation timelines and deliverables * Define and enforce data quality checks and validation processes for media data * Ensure consistency of naming conventions, KPIs,



and tracking structures across markets * Identify gaps or inconsistencies in data collection and drive remediation actions * Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics * Ensure tracking enables accurate measurement of campaign performance and optimization * Contribute to defining measurement frameworks and supporting performance analysis * Facilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards) * Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners * Ensure clear documentation of tracking frameworks, requirements, and implementations * Support communication and alignment with global and local teams * Contribute to training and upskilling of markets on tracking best practices Requirements * 8+ years of experience in digital analytics, tracking implementation, or media data * Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.) * Good understanding of media ecosystems (Meta, TikTok, Google, etc.) * Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics) * Experience in global environments with multiple stakeholders #J-18808-Ljbffr

📌 Global Media Tracking Data Manager (Cataluña)
🏢 Jobtailor
📍 Cataluña