Work Location Hybrid Marketing Senior Brand Manager Neutrogena Southern Europe Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Our general team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.
The Senior Brand Manager Neutrogena Southern
Europe is responsible for developing and executing innovative advertising and promotional strategies, analyzing market and sales data to optimize brand performance, and guiding agency partners to ensure alignment with overall product strategy. You will also build key partnerships, oversee market research, and drive demand forecasting to enhance competitive market share: Lead the development and execution of integrated brand and advertising strategies that elevate Neutrogena's market presence, targeting both professional and consumer segments to maximize visibility and engagement. Collaborate cross-functionally with R&D;, marketing, digital teams, sales, and forecasting to craft innovative campaigns, define product specifications, and accurately predict demand for assigned product lines.
Leverage data-driven insights, emerging market trends, and comprehensive market research initiatives to anticipate consumer needs, validate product concepts, and position Neutrogena as a category leader. Continuously monitor brand strategy implementation by analyzing key performance indicators and proactively recommending strategic adjustments to ensure alignment with business objectives.
Manage and coordinate cross-functional teams and external agencies to ensure cohesive execution of product packaging, advertising campaigns, trade shows, point-of-purchase materials, pricing, and costing strategies.
Establish and nurture strategic partnerships with medical societies, opinion leaders, consumers, patients, key clients, and other stakeholders to enhance brand credibility and market penetration. Mentor, inspire, and support junior team members to foster a culture of creativity, accountability, continuous improvement, and alignment with brand objectives. Bachelor's degree or equivalent in Marketing, Business, Administration, or a related field More than 6 years of relevant brand management experience Strong strategic thinking skills with the ability to translate complex market data into actionable brand growth opportunities Demonstrated creativity and problem-solving abilities to develop innovative marketing solutions and overcome challenges Exceptional project management capabilities with meticulous attention to detail and a strong focus on delivering accurate and timely results Advanced analytical skills with proficiency in MS Office suite, including Excel for data analysis and reporting Proficiency in leveraging digital marketing tools and platforms to create immersive and engaging consumer experiences Ability to mentor and develop junior team members, fostering a collaborative and high-performance work environment.
Paid Company
Holidays, Paid Vacation, Volunteer Time & More! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
📌 Senior Brand Executive (Madrid)
🏢 Kenvue
📍 Madrid