Barcelona, España, ESTipo de contrato: Jornada completaEmpresa: Michael PageSector: Digital & eCommerceSub Sector: Gizem BaykalModalidad de trabajo: Remoto / híbridoShape the future of integral CRM and customer engagement.Drive high-impact CRM innovation with global reach. At the heart of Michael Page's business are the thousands of people's lives we change, the outstanding service we provide to our clients and candidates and the exciting opportunities within our offices all over the world. We're proud to set the standard in the recruitment profession - our specialist service with a personal touch is how we change lives for people through creating opportunity to reach potential.We're now a FTSE 250 organization with operations in 36 countries, providing recruitment services and career opportunities at a local regional and global level.

DescripciónDevelop the strategic direction, roadmap and product backlog for CRM Marketing platforms and products.Translate commercial priorities and CRM strategy into actionable product initiatives.Identify opportunities to improve customer experiences, marketing effectiveness, operational efficiency and revenue generation.Marketing Automation PlatformsLead capture and lead management solutionsCustomer preference and consent managementPersonalisation capabilitiesCampaign enablement toolsReporting, analytics and attribution solutionsLead definition activities to understand customer, user and business problems.Facilitate workshops with stakeholders to gather requirements and identify opportunities.Use customer insights, behavioural data, user feedback and performance metrics to inform decisions.Validate proposed solutions before development beginsOwn and maintain a transparent, prioritised product backlog.Act as the primary point of contact for CRM product initiatives.Build strong relationships across Marketing, Sales, Technology, Data, BI,



Legal and Compliance teams.Influence senior stakeholders and drive consensus across complex initiativesWork closely with engineering, delivery and business analysis teams throughout the product lifecycle.Participate in Agile ceremonies and support sprint planning and prioritisation.Drive continuous optimisation based on performance data and user feedback.Champion an iterative, test-and-learn approach to product development.Ensure CRM products support robust customer data management and governance practices.Champion privacy-by-design principles across all CRM and Martech capabilities.Ensure compliance with GDPR, consent management requirements and organisational data policies.Partner with Legal, Security and Data Governance teams to manage risks and regulatory obligations.Drive product adoption through training, communication, change management and enablement activities.Stay current with CRM, Martech and customer engagement trends.Evaluate opportunities to improve customer experiences through AI, automation, personalisation and data-driven marketing.EssentialProven experience as a Product Owner, Product Manager or CRM Product Lead.Strong experience owning CRM, Martech or Marketing Technology products.Experience working with marketing automation, customer data and customer engagement platforms.Strong understanding of CRM strategy, customer lifecycle marketing and customer journey design.Experience managing product backlogs, roadmaps and Agile delivery teams.Experience defining and tracking KPIs and product performance metrics.Knowledge of GDPR, consent management and customer data governance.DesirableExperience with Salesforce Marketing Cloud, Salesforce CRM, CDPs or equivalent Martech platforms.Competitive salary aligned with your experiencePermanent, full-time contractMeal vouchersPrivate health insuranceLife InsuranceHybrid working model (2 days of home office/week)Multicultural environmentTraining and internal development opportunitiesA vibrant and dynamic international workplace located in BarcelonaStart date: ASAP

📌 Senior Global CRM Product Owner (Barcelona)
🏢 Michael Page International
📍 Barcelona