Own and evolve the brand narrative for Preply's tutor community with the Supply Engagement team
Position Preply as a long-term partner in tutors' professional growth
Clarify and articulate Preply's value proposition for tutors across personas and maturity stages
Ensure consistency between tutor promises and tutor experience
Develop long-term educational content initiatives, including content channels, expert series, learning formats, and video programs
Build scalable content ecosystems positioning Preply as a leader in online education
Partner with educators and internal stakeholders to create high-quality educational content
Identify opportunities to build credibility among educators globally
Own budgets and vendor relationships, including agencies and tutor ambassadors
Shape communications about AI's role in teaching to build tutor confidence
Define and own tutor-brand success metrics, including tutor trust/NPS, top-tier tutor retention, and thought-leadership reach and engagement
Partner with Supply/Tutor Success teams on major narrative moments and strategic initiatives
Requirements 10+ years of experience in brand communications aimed at partner marketing in a fast-paced/tech environment
Excellent written and verbal communication skills with a sharp eye for clarity and tone
Strong strategic storytelling and positioning skills
Experience building long-term brand initiatives, not just short-term campaigns
Ability to think in formats and ecosystems such as content channels, series, and education programs
Deep understanding of community building and professional identity
Strong cross-functional collaboration skills
Track record of driving brand impact at scale through influence rather than headcount
Comfortable owning outcomes without a direct-report team
Working understanding of LLMs and generative AI, including content optimization and scalable content production through drafting, localization, and personalization without losing quality or voice
Core Competencies Demonstrates expertise in brand communications and strategic storytelling, with a focus on building long-term educational content initiatives and community engagement. Proficient in leveraging AI and generative technologies to enhance content production and optimize brand impact.