Headquartered in Seattle and Barcelona, we're a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We're investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community. We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington's Best Workplaces in the Puget Sound Business Journal.

Own the reporting, attribution, and analysis that guide how Rover grows customer lifetime value — across our core marketplace and our newer brands. You'll join Rover's Barcelona Marketing Analytics team as a senior individual contributor partnering closely with Lifecycle Marketing (our CRM / retention function).

The Barcelona Marketing

Analytics team's north star is simple: drive more repeat bookings and lengthen LTV across both pet parents and sitters. You'll report to the Manager of Marketing Analytics and partner with Lifecycle Marketing, Martech, and Analytics Engineering. As we expand into multi-brand and international marketing, you'll help us see clearly across all of it.

This is a hybrid role: we're in our Poblenou office two days a week (Mondays and Thursdays), so you'll need to be based in Barcelona or willing to relocate. Build marketing reporting leadership relies on. Own the dashboards, data models, and reporting layers Lifecycle Marketing and broader Marketing leads use day-to-day, and fix what's noisy, inconsistent, or missing.

Lead analysis across retention, LTV, and channel performance — including our multi-brand and international expansion — and turn it into a narrative leaders can act on.



Partner on attribution and measurement so we understand what's driving growth across markets and brands. Write SQL against large event-based datasets and partner with Analytics Engineering on the marketing data models behind your reporting.

QA business logic in our CRM pipelines and validate audience data so campaigns are measurable from day one. 3+ years using data to drive business impact, ideally in a marketing, growth, or CRM context. ~ Strong SQL, including complex queries on large datasets and reviewing others' code. ~ Solid statistical grounding with Python or R, and experience owning A/B tests end-to-end. ~ Experience with a data visualization tool (e.g., Mode, Looker, Tableau). ~ Experience supporting a Lifecycle Marketing, CRM, or retention function (email, push, or SMS). ~ Familiarity with marketing attribution concepts (MMM, last-touch, multi-touch). ~ Experience in a two-sided marketplace, or with multi-brand / international marketing. ~ Amazon Redshift, dbt, Mode, Statsig, Amplitude, Iterable, or Hightouch. ~ Claude) to work in your analytics workflow — to speed up SQL, analysis, or documentation. Long-term incentive plan with a company performance-based cash payout ~ Private medical insurance ~Flexible work hours, sometimes you'll need to be in at certain times, but on the whole, we're pretty adaptable when it comes to managing workload and time ~ Regular team activities, events, game nights, and more ~ Dog-friendly office The cash compensation offered for this role will be dependent on the candidate's experience, qualifications, skills, and abilities as demonstrated in the interview and hiring process. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable laws, regulations, and ordinances.

📌 Senior Marketing Analyst — Hybrid, Barcelona
🏢 Rover
📍 Barcelona