SEO & GEO Optimization Project Manager - Growth (Openbank)Candidatar-selocations: Req1595432SEO & GEO Optimization Project Manager - Growth (Openbank)Country: EspanhaIT STARTS HERESantander ( is evolving from a general, high-impact brand into a technology-driven organization, and our people are at the heart of this journey. Together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what's possible. This is more than a strategic shift. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management.Openbank the digital bank of Santander Group, is transforming the financial sector by helping millions of people from different countries managing their money. We deliver simple, fast, and secure mobile-first banking experiences through everyday banking, lending, and investments.

Our core DNA—simplicity, agility, and technology—drives us to make banking accessible, intuitive, and innovative. Working through multidisciplinary teams, we prioritize innovation, collaboration, and digital transformation. We're seeking passionate individuals who are excited about digital innovation, eager to impact millions of lives, and ready to thrive in a dynamic, high-performing, agile environment.

Join us and be part of the digital revolution in banking.THE DIFFERENCE YOU MAKE*Openbank is looking for a SEO & GEO Optimization Project Manager based out of Madrid.You will lead the evolution of our organic acquisition strategy while managing the SEO workstream of a large-scale CMS migration from Drupal to Adobe Experience Manager (AEM).This role combines technical SEO, Generative Engine Optimization (GEO), AI search optimization, content strategy and enterprise project management. Working closely with Product, Engineering, Content, UX, Analytics, Brand and Marketing teams, you will ensure our digital ecosystem is built to maximise visibility,



authority and discoverability in the next generation of searchWe're shaping the way we work through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas.To succeed in this role, you will be responsible for:Organic Growth Strategy Define and execute the overall SEO, GEO and LLM optimization strategy.

CMS Migration Lead the SEO workstream of the migration from Drupal to Adobe Experience Manager (AEM).

Define SEO and content requirements for the new platform.

Ensure SEO best practices are embedded into templates, components, taxonomy and information architecture.

Define migration governance, QA processes and post-launch monitoring.

Define content structures and knowledge architectures that improve AI discoverability.

Partner with Brand and Content teams to create authoritative, structured and machine-readable content.

Define best practices for content designed to be surfaced and cited by LLMs.Technical SEO Own technical SEO strategy across all digital properties.

Improve crawling, indexation, rendering and Core Web Vitals.

Drive structured data implementation and technical governance.

Partner with Engineering to embed SEO requirements into the development lifecycle.Analytics & Performance Define KPIs and success metrics for SEO, GEO and AI visibility.

Build executive dashboards and communicate performance to senior stakeholders.

Leadership & Stakeholder Management Act as the subject matter expert for SEO, GEO and AI Search.

Coordinate Product, Engineering, UX, Marketing, Analytics and external agencies.

Influence senior stakeholders and promote SEO best practices across the organisation.

Professional Experience 7+ years of experience in Technical SEO, Organic Growth or Digital Acquisition.





Proven experience leading enterprise SEO programs.

Experience managing CMS implementations or large-scale migrations (Adobe Experience Manager).

Strong understanding of modern CMS platforms and content architectures.

Knowledge of AI-powered search ecosystems and Generative Engine Optimization (GEO).

Strong analytical and data-driven mindset.

Excellent stakeholder management and communication skills.Education University or master's degree in ADE, Digital Marketing or similar field (required).Language Fluent in English (Required) Fluent in Spanish (Preferred)Hard Skills Enterprise Technical SEO.

Content Strategy and semantic Search.

Structured Data and project & programm Management.

Data Analytics and strategic thinking.

Experience with Adobe Experience Manager (AEM) (preferred).

Experience with Drupal (preferred).

Experience in Banking, Financial Services or other regulated industries (preferred).

Experience with structured data, semantic search and Knowledge Graph optimization (preferred), Experience working with AI content optimization frameworks (preferred).Soft Skills Cross-functional Leadership and stakeholder Management.

Through BeHealthy, our global wellness programme, we promote Holistic wellbeing We know family is everything. That's why we offer parental leave, childcare support and family-friendly programmes tailored to each life stage.

We're enable our teams to go beyond through global opportunities and broad career paths.

- The personal data you provide as well as any data generated during the selection process are confidential and will be processed by Open Bank, S.A. with registered office at Avenida de Cantabria, n/n, 28660 Boadilla del Monte (Madrid), for the sole purpose of managing your participation in the selection processes and, where appropriate, to formalise your recruitment.**For further information about your rights and data protection, please read the Openbank Privacy Policy applicable to this type of data processing* here

📌 Senior SEO Project Manager (Madrid)
🏢 Banco Santander
📍 Madrid