Overview

In this role you will own the demand strategy and go-to-market for Deel’s emerging product lines, driving full-funnel demand through non-paid channels. You’ll partner with Sales, Growth Marketing, Product Marketing, and regional teams to build a scalable AI-powered demand engine. The position blends strategic planning with hands-on execution, optimizing campaigns and testing channels to accelerate pipeline growth. You’ll influence cross-functional stakeholders and leverage AI to move faster and smarter, shaping how Deel scales new products globally.

Compensaciones / Ventajas

- Stock grant opportunities
- Remote work flexibility
- WeWork access (optional)
- Competitive total rewards and benefits
- Equity and growth-focused perks
- Inclusive workplace culture

Responsabilidades

- Set quarterly demand strategy and growth targets with Sales, Product Marketing, and regional teams
- Design integrated demand architectures across owned, earned, partnership, and emerging channels using AI to forecast performance
- Own demand generation across non-paid channels: content syndication, partnerships, affiliates, review sites, lead buys, webinars, and emerging sources
- Use AI agents to generate and test campaign messaging; build automations to reduce manual work
- Research new platforms, establish ROI frameworks, and quickly kill underperformers
- Partner with Sales,



Product Marketing, and regional teams to align strategy and drive conversions
- Track efficiency metrics (CPL, cost per SQO, pipeline ROI); automate reporting and optimize based on feedback loops

Requisitos principales

- 8+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred)
- Proven track record building campaigns that deliver pipeline and revenue at scale
- Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads, SQOs, pipeline)
- Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI
- Hands-on builder mentality: experiment from idea to launch to analysis
- Comfort with AI tools and eagerness to use them to move faster
- Exceptional collaboration skills and ability to influence without authority
- Executive presence for presenting insights at leadership level
- Autonomous, data-driven, self-motivated with fast-paced adaptability
- Fluency in analytics tools, reporting, and dashboard development
- Fluent in written and spoken English

- collaboration
- analytical mindset
- execution focus
- AI tools and agents
- LLMs and automation for campaign creation, testing, and optimization
- forecasting and analytics

📌 Senior Demand Generation Manager (Granada)
🏢 Deel
📍 Granada