Mission

The Marketing Solution Partner for Primary Care will play a key role in driving impactful marketing solutions by leveraging a deep understanding of the Primary Care (AP) environment. This role is responsible for leading strategic projects, fostering strong collaborations with scientific societies, and ensuring the development of relevant, high-value initiatives that enhance engagement with healthcare professionals.

Key Responsabilities

1. Market Insight & Strategic Contribution

- Develop and maintain a deep understanding of the Primary Care landscape, including healthcare professionals’ needs, patient pathways, system challenges, and emerging opportunities.
- Translate market insights into actionable strategies and value-driven initiatives that improve disease awareness, diagnosis, patient identification, disease control, and treatment optimization.
- Identify opportunities to accelerate growth through earlier intervention, improved patient management, and enhanced healthcare professional engagement.

2. Strategic Project Ownership

- Full ownership of strategic projects of high-impact educational, scientific, and customer-focused initiatives addressing unmet needs in Asma and COPD.
- Drive the development of solutions that support healthcare professionals in improving patient outcomes and quality of care.
- Ensure all initiatives are aligned with franchise priorities and contribute to both customer value and business objectives.

3. Scientific Societies Engagement

- Design and execute a comprehensive engagement plan with Primary Care scientific societies, including SEMFYC, SEMERGEN, SEMG, and GRAP.
- Establish long-term strategic partnerships with opinion leaders, society representatives,



and key stakeholders within the Primary Care ecosystem.
- Promote co-creation initiatives that contribute to advancing respiratory care standards and clinical practice.

4. Cross-Functional Franchise Leadership

- Act as the Primary Care lead within the respiratory franchise, ensuring the perspective of Primary Care is embedded across strategic and tactical planning.
- Partner closely with the Asthma and COPD Marketing Solution Partners to translate disease-area strategies into impactful Primary Care initiatives.
- Collaborate with Medical Affairs, Sales, Market Access, Digital, and Comex teams to ensure excellence in execution.

Key Requirements

Experience & Knowledge

- Solid experience in marketing, project management, or commercial roles within the healthcare/pharmaceutical sector.
- Strong knowledge of the Primary Care ecosystem in Spain.
- Experience in managing strategic projects and stakeholder engagement initiatives.
- Familiarity with scientific societies and healthcare networks is highly valuable.
- Strong strategic thinking with the ability to connect insights to execution.
- Excellent project management and organizational skills.
- High stakeholder management and influencing capabilities.
- Strong communication and collaboration skills.
- Proactive mindset, ownership, and results orientation.
- Ability to work cross-functionally in complex environments.

Key Sucess Indicators

- Successful delivery and impact of strategic projects (e.g., Ágora Respiratorio).
- Strength and quality of relationships with scientific societies.
- Effectiveness of engagement plans and initiatives in AP.
- Contribution to brand positioning and business objectives in Primary Care.
- Cross-functional alignment and execution excellence.

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📌 Brand Manager Respiratory (Barcelona)
🏢 Chiesi España & Portugal
📍 Barcelona