Responsibilities
- Responsible for the full media strategy for Xiaomi Spain product campaigns, across all relevant touch points including above-the-line advertising and digital marketing, based on the business focus and market goals.
- Bring new and innovative approaches to digital marketing and customer engagement strategy through the identification of different online channels, tracking and media opportunities.
- Work closely with HQ (Xiaomi China) media team and local cross-functional teams, including but not limited to Marketing, PR, Retail and Sales teams, as well as reference customers, to provide the best-in-class full-media or digital experience to target consumers.
- Work closely with other teams besides Marketing, such as Sales and Retail, and coordinate plans.
- Understand customer insights and behaviour through digital listening.
- Plan the full media budget and prioritize investment to meet business or demand generation objectives.
- Define and set a communication strategy that recognizes the changing digital lifestyle of target customers,



while also having omnichannel (Retail / Operator / E-Commerce, etc.) marketing and media planning capabilities.
- Be familiar with all trendy and industry social platforms and marketing insights tools; identify consumer and marketing insights, and optimize spend and performance based on those insights.
- Provide insights to Product, Creative and other teams through media practices and performance, driving greater value from future media buying activities.
- Evaluate emerging technologies and media opportunities. Provide creative ideas and perspectives for adoption where appropriate.

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Requirements
- Bachelors degree or above; a major in Marketing or Advertising is preferred.
- Experience in Internet, Advertising, Tech or Smartphone companies is

📌 Spain Media Buy Manager (Alcobendas)
🏢 MindMatch
📍 Alcobendas