- Analyze user behavior across digital platforms to drive data-driven decision-making- Identify optimization opportunities and measure the impact of strategic initiatives, with a strong focus on A/B testing- Partner with product, technology, and business stakeholders to define, implement, and improve analytics, tracking, and experimentation initiatives- Design, optimize, and document scalable tracking and measurement concepts- Ensure data quality, consistency, and usability for reporting, analysis, experimentation, and third-party integrations- Define relevant KPIs, build dashboards, and provide actionable insights and recommendations for product optimization- Support A/B test design, sample size planning, KPI alignment, analysis methodology, result interpretation, and rollout recommendations- Contribute to scalable experimentation practices, tooling, automation, and knowledge management across markets, platforms, and product areas- Work hands-on with complex datasets, data pipelines, cloud environments, and analytics tools- Collaborate with developers, Data Analysts, Data Engineers,



the Product Owner, and integral and local business departments- Act as a trusted sparring partner, contribute to knowledge sharing, mentoring, and continuous improvementRequirements- Several years of experience in digital analytics, conversion analysis, product analytics, experimentation, or a similar data-focused role, ideally in an e-commerce or digital product environment- Strong understanding of tracking concepts, KPI frameworks, data quality, reporting, and analytics tools such as Google Data Studio, Adobe Analytics, Firebase, Looker, Tableau, Power BI, or similar- Strong experience with A/B testing or experimentation methodologies, including test setup, sample size considerations, KPI definition, statistical evaluation, interpretation of results, and communication of conclusions- Strong hands-on experience with SQL, complex datasets, data pipelines, and cloud or data warehouse techn

📌 Let'S Go (Barcelona)
🏢 Jobtailor
📍 Barcelona