- Own and evolve the brand narrative for Preply's tutor community with the Supply Engagement team- Position Preply as a long-term partner in tutors' professional growth- Clarify and articulate Preply's value proposition for tutors across personas and maturity stages- Ensure consistency between tutor promises and tutor experience- Develop long-term educational content initiatives, including content channels, expert series, learning formats, and video programs- Build scalable content ecosystems positioning Preply as a leader in online education- Partner with educators and internal stakeholders to create high-quality educational content- Identify opportunities to build credibility among educators globally- Own budgets and vendor relationships, including agencies and tutor ambassadors- Shape communications about AI's role in teaching to build tutor confidence- Define and own tutor-brand success metrics, including tutor trust/NPS, top-tier tutor retention,



and thought-leadership reach and engagement- Partner with Supply/Tutor Success teams on major narrative moments and strategic initiativesRequirements- 10+ years of experience in brand communications aimed at partner marketing in a fast-paced/tech environment- Excellent written and verbal communication skills with a sharp eye for clarity and tone- Strong strategic storytelling and positioning skills- Experience building long-term brand initiatives, not just short-term campaigns- Ability to think in formats and ecosystems such as content channels, series, and education programs- Deep understanding of community building and professional identity- Strong cross-functional collaboration skills- Track record of driving brand impact at scale through influence rather than headcount- Comfortable owning outcomes without a direct-report team- Working understanding of LLMs and generative AI, including content optimization and scalable content production through drafting, localization, and personalization without losing quality or v

📌 Senior Manager, Tutor Brand (Barcelona)
🏢 Jobtailor
📍 Barcelona