Your mission As a B2B CRM Specialist, you will focus on creating, implementing and optimizing CRM strategies that help drive engagement, retention, and growth among our partner clubs. Working closely with cross-functional teams, you will manage lifecycle campaigns, develop communication strategies, and leverage data to ensure our clubs get the most out of Playtomic. Your role will be crucial in supporting clubs as they adopt and grow with our SaaS platform, enhancing their experience and ensuring long-term partnerships. What you’ll be doing Lifecycle campaign management: Design, execute and optimize CRM campaigns to support clubs throughout their lifecycle—from onboarding and activation to ongoing engagement and retention. Segmentation and targeting: Leverage club data to create precise audience segments and develop tailored communication strategies to meet their unique needs. Campaign analysis and reporting: Track and analyze CRM campaign performance, identifying areas for improvement and providing actionable insights to enhance engagement and retention.



Cross-Functional collaboration: Work with Acquisition, Customer Success, Product and Regional teams to align communication strategies with business objectives and product updates. Content development: Collaborate with the marketing team to create compelling emails, in-app messages and other CRM materials to enhance club experience and drive product adoption. Onboarding support: Partner with the Club Success team to design and execute onboarding flows that help clubs get started with Playtomic Manager quickly and effectively. Retention initiatives: Implement loyalty programs, engagement strategies and educational content to maximize the value clubs derive from our platform and ensure their long-term success. Product updates communication: Assist in developing communication plans to inform clubs of new SaaS features updates and improvements. Process optimization: Contribute to the continuous improvement of CRM workfl

📌 CRM Senior Specialist (Madrid)
🏢 Playtomic
📍 Madrid