Paid Media Specialist (Madrid)

Paid Media Specialist (Madrid)

14 sep
|
INNOCV Solutions S.L.U.
|
Madrid

14 sep

INNOCV Solutions S.L.U.

Madrid

Who are we? We are an international digital consulting
firm specialized in driving the evolution of the business models of
large and mid-sized companies. We help our clients improve their
competitiveness by connecting strategy, communication, design,
technology, and data—always with a practical, impact-oriented
approach. With more than 2,000 people across different countries,
we work on end-to-end projects: from strategic definition to
implementation, measurement, and continuous optimization. Our focus
is on turning data into real business decisions, not just producing
reports. About the role We are looking for a SEM Specialist with
strong expertise in Google Ads, Microsoft/Bing Ads, and eCommerce
performance marketing to manage and optimize high-performing search
campaigns for lead generation and online sales clients. You’ll help
maximize ROI through advanced bidding strategies, automation,
technical optimizations, and data-driven decision making, working
closely with creative, strategy, and analytics teams. What do we




value? 4+ years of experience managing Search campaigns in agency
and/or client-side environments. Strong technical expertise in
Google Ads and Microsoft/Bing Ads . Advanced knowledge of eCommerce
performance campaigns and lead generation strategies. Strong
experience with GA4, GTM, conversion tracking, and feed
optimization . Experience optimizing bidding strategies ( CPA,
tROAS, pROAS ). Analytical, organized, and results-driven mindset.
Proactive team player with strong communication skills. What will
you do Plan, manage, and optimize Search campaigns across Google
Ads and Microsoft/Bing Ads. Monitor KPIs and improve campaign
performance through bidding, targeting, and feed optimizations.
Implement automation solutions, scripts, and Merchant Center/CSS
integrations . Develop tracking solutions and lead scoring
integrations with CRM platforms. Conduct technical audits, keyword
expansion, and landing page A/B testing . Collaborate with internal
team

📌 Paid Media Specialist (Madrid)
🏢 INNOCV Solutions S.L.U.
📍 Madrid

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