Own and continuously optimize the marketing operations ecosystem and martech stack, including HubSpot, Zoho CRM, Zapier and other marketing and analytics tools
Design and manage workflows, lead routing, scoring, lifecycle processes and other automations
Maintain marketing database accuracy, consistency and health through segmentation, deduplication, enrichment, data governance and CRM optimization
Support operational setup and QA of emails, forms, landing pages, lists, workflows and nurturing programs
Build and maintain dashboards and reporting for funnel performance, campaign effectiveness, attribution, pipeline generation and marketing KPIs
Build and maintain integrations between HubSpot, Zoho, website, product and third-party platforms using Zapier, APIs and webhooks
Work with Product, Engineering and RevOps on integrations and data flows
Identify bottlenecks and opportunities for automation, standardization and AI-enabled efficiencies
Partner with Marketing, Sales, RevOps, Product and Engineering across systems, processes, data and the customer journey
Requirements





5+ years of marketing operations experience, preferably B2B; SaaS preferred
Extensive experience with HubSpot Marketing Hub, Operations Hub, Workflows, Custom objects, Reporting, Integrations and Automation
Strong experience managing CRM platforms; Zoho CRM experience highly preferred
Extensive experience building integrations using Zapier or similar automation platforms
Experience with lifecycle marketing, lead management and CRM architecture
Ability to think about customer journeys beyond open rates and click through rates
Strong understanding of marketing attribution and funnel analytics
Advanced reporting and dashboard creation experience
Strong technical and analytical skills and knowledge of BI tools
Ability to juggle multiple projects, stay organized and prioritize quickly
Analytical and problem-solving skills
BA in marketing, business, communications, technology or similar area is preferred
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📌 Marketing Operations Lead (Madrid)
🏢 Jobtailor
📍 Madrid