Mission

The Marketing Solution Partner for Primary Care will play a key role in driving impactful marketing solutions by leveraging a deep understanding of the Primary Care (AP) environment. This role is responsible for leading strategic projects, fostering strong collaborations with scientific societies, and ensuring the development of relevant, high-value initiatives that enhance engagement with healthcare professionals.

Key Responsabilities

1. Market Insight & Strategic Contribution
- Develop and maintain a deep understanding of the Primary Care landscape, including healthcare professionals’ needs, patient pathways, system challenges, and emerging opportunities.
- Translate market insights into actionable strategies and value-driven initiatives that improve disease awareness, diagnosis, patient identification, disease control, and treatment optimization.
- Identify opportunities to accelerate growth through earlier intervention, improved patient management, and enhanced healthcare professional engagement.

2. Strategic Project Ownership




- Full ownership of strategic projects of high-impact educational, scientific, and customer-focused initiatives addressing unmet needs in Asma and COPD.
- Drive the development of solutions that support healthcare professionals in improving patient outcomes and quality of care.
- Ensure all initiatives are aligned with franchise priorities and contribute to both customer value and business objectives.

3. Scientific Societies Engagement
- Design and execute a comprehensive engagement plan with Primary Care scientific societies, including SEMFYC, SEMERGEN, SEMG, and GRAP.
- Establish long-term strategic partnerships with opinion leaders, society representatives, and key stakeholders within the Primary Care ecosystem.
- Promote co-creation initiatives that contribute to advancing respiratory care standards and clinical practice.

4. Cross-Functional Franchise Leadership
- Act as the Primary Care lead within the respiratory franch

📌 Brand Manager Respiratory (Barcelona)
🏢 Chiesi España & Portugal
📍 Barcelona