At innocent, our mission is to make fruit and vegetables accessible to everyone. Since our beginnings in 1999 — selling a few smoothies at a music festival — we've come a long way. Today, we're one of the leading companies in our category across Europe, with nearly 1,000 employees and the B-Corp certification under our belt.

It's a great achievement but we're not planning to stop there. We strongly believe it's possible to grow a successful business while taking care of people and the environment. That's why we're constantly striving to improve, to innovate, and to do better.

And that's exactly where this role comes in.

To support our continued growth in Spain, we're looking for an enthusiastic

Regional Key Account Manager

based in Barcelona to help us grow one of innocent's most important regions: from Catalonia to Alicante, including the Balearic Islands.

It's the perfect role for someone with strong FMCG commercial experience, an entrepreneurial mindset and a passion for building lasting customer relationships. As the only innocent commercial representative based in the region, you'll need to be a self-starter who enjoys working independently, taking ownership and making things happen.

You'll be

leading the commercial development of regional grocery retail customers across your territory

managing and growing relationships with regional distributors and identifying new opportunities for the brand

negotiating and delivering joint business plans covering assortment, promotions, pricing, visibility and activations

analysing customer performance and turning insights into action plans that drive growth





owning sales forecasts, trade investment tracking and business targets

spending time in the field with customers, distributors and stores to ensure excellent execution

acting as an ambassador for the innocent brand across your region

You'll also

work closely with the Marketing, Finance, Supply Chain, Customer Management and Sales teams

collaborate regularly with colleagues across Spain and the wider innocent business

work independently from Barcelona, taking full ownership of your territory while staying closely connected to the wider Sales team

You'll have

3-5 years' experience in a Key Account Management or similar FMCG commercial role

strong knowledge of customers in Catalonia and/or the Levante region

experience working with distributors and building successful commercial partnerships

strong negotiation, planning and analytical skills

the ability to work independently, prioritize effectively and move projects forward without close day-to-day supervision

the ability to balance strategic thinking with hands-on execution

excellent relationship‑building skills and a proactive mindset

fluent English and Catalan language skills

a valid driving licence

a healthy dose of enthusiasm,



resilience and team spirit

You'll get

a highly autonomous role with a direct impact on innocent's growth in Spain

the opportunity to shape one of our most important regions and build strong customer partnerships

close collaboration with passionate teams across Spain and beyond

the chance to thrive in an entrepreneurial, ambitious and fast-growing environment

the pride of joining a certified B Corp committed to doing business the right way

Additional Information Based in Barcelona.

Home-office based role with regular travel across Catalonia, Levante and the Balearic Islands, as well as frequent meetings with the team in Madrid.

An international environment requiring regular collaboration and communication in English.

At innocent, we truly care about making our company a great place to work. That's why we do everything we can to ensure everyone feels fulfilled and has the opportunity to shape a career that suits them. There are plenty of chances to explore new paths or take on fresh challenges. And yes, the smoothies are free.

We also know that not all our drinkers come from the same background, or think the same – so why should we? At innocent, we want to be a great place to work where a diverse bunch of people from all backgrounds can turn up and thrive. When we hire, we want all the juice, bits, and pulp that make you who you are.

Even if you don't think you can tick all the boxes, if the job sounds right for you, come and throw your hat in the ring.

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📌 Key Account Manager - Barcelona (Madrid)
🏢 innocent drinks
📍 Madrid