In this role you will lead Live-ops and monetization strategy for Zynga's live game portfolio. You will own the live-ops vision, planned campaigns, and cross-functional execution to optimize player value. You’ll design experiments and analyze results to drive product decisions and improve key metrics, working closely with features teams and stakeholders. This is a hands-on, fast-paced role with a clear impact on growth and player engagement. You will join a collaborative environment at Zynga, shaping live experiences for a global audience.
Compensaciones / Ventajas
- Hybrid working model
- 25 days of annual leave
- Private medical insurance for you and your family
- Disability and life insurance
- Take-Two employee stock purchase plan
- Professional development budget
Responsabilidades
- Create the Live-ops vision and roadmap and execute promotional campaigns from design to launch
- Develop communication channels, campaign creative, QA at launch, monitoring,
and post-launch optimization
- Analyze monetization strategy including pricing and segmentation to maximize value
- Frame hypotheses, design A/B tests, and translate insights into live product decisions
- Monitor key metrics (ARPU, conversion, funnel, churn) and drive continuous improvement
- Develop best practices to drive operational excellence in a live-ops team
- Coordinate with features team to align live-ops needs with new feature development
Requisitos principales
- Proven track record as a Liveops Manager in a game with a strong live-ops cadence
- Experience in a volatile, fast-paced environment and adaptability
- Good communication skills and experience aligning with stakeholders