About the role Alea is looking for a data-driven and highly analytical Digital Marketing Manager to take full ownership of our digital growth engine. Reporting directly to the Head of Marketing, you will be the architect behind Alea’s paid and organic digital presence, managing everything from high-stakes ad spend to the strategic performance of our web assets. This is a "full-stack" digital role where creativity meets mathematics. You won’t just be launching ads; you will be optimizing the entire user journey. Whether it’s scaling our presence on LinkedIn, driving listeners to our "Under Pressure" podcast, or building high-converting landing pages from scratch, you will be the primary driver of Alea’s lead generation and brand authority in the iGaming space. Key Responsibilities Paid Media & Performance Management: Multi-Channel Ad Ownership: End-to-end management of Google Ads (Search/Display), LinkedIn Ads, and YouTube Ads. You will handle budgeting, targeting, and creative testing. Paid Social Growth:
Execute targeted campaigns to increase follower counts and engagement across LinkedIn, YouTube, and Instagram. Media Management & Collaborations: Manage relationships with 3rd party media partners and publishers to ensure Alea’s brand is visible in the right places at the right time. Campaign Strategy & Content Distribution: Lead Generation: Design and execute digital campaigns specifically designed to increase the volume and quality of inbound leads. Podcast Promotion: Own the digital push for the "Under Pressure" podcast, using innovative ad formats to grow the listener base. Newsletters & Email: Oversee the digital delivery of Alea’s newsletters, ensuring high deliverability, open rates, and click-throughs. Conversion Rate Optimization (CRO) & Web Mastery: Website Performance: Monitor and optimize Alea’s corporate website to ensure it serves as a high-performing conversion tool. Landing Page Creation: Build and test ad-hoc landing pages tailored to specific camp
📌 Digital Marketing Manager (Cataluña)
🏢 Alea
📍 Cataluña
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