Overview

In this role you will define and drive Openbank's customer acquisition strategy, shaping long-term growth across the end-to-end journey. You will work with cross-functional teams to translate insights into measurable outcomes, balancing growth with efficiency. The role combines market analysis, customer understanding, and strategic decision-making to elevate our acquisition proposition. You join a fast-moving, collaborative team focused on digital transformation and innovation in banking.

Compensaciones / Ventajas

- BeHealthy wellness programme
- Parental leave and childcare support
- Family-friendly programmes
- Global opportunities and broad career paths
- Volunteering opportunities
- Competitive reward package

Responsabilidades

- Define and evolve Openbank's customer acquisition strategy with market analysis, benchmarking and customer insights
- Design differentiated commercial initiatives and long-term acquisition propositions aligned with the value proposition
- Analyze end-to-end acquisition funnel to identify conversion opportunities and optimizations




- Monitor acquisition KPIs and commercial performance to inform decisions and flag risks/opportunities
- Prioritize strategic initiatives and budget allocation balancing growth, quality, and efficiency
- Lead cross-functional initiatives coordinating Product, Marketing, Data, Operations and Technology teams for timely delivery

Requisitos principales

- 5+ years in Strategy Consulting or Corporate Strategy, Growth or Commercial Strategy in Banking, Financial Services or Digital businesses
- Proven experience defining growth strategies based on data and insights
- Experience analyzing business performance, customer behavior and KPIs
- Experience leading cross-functional strategic initiatives with multiple stakeholders
- Previous experience in digital banking, customer acquisition or digital growth environments (valued)

- Structured Problem Solving
- Ownership & Accountability
- Rigor and attention to detail
- CRM & Digital Marketing ecosystems (preferred)
- Banking Products & Customer Lifecycle (preferred)
- Strong analytical skills and ability to translate data into strategic decisions

📌 Customer Acquisition Strategy Lead - Growth (Openbank) - madrid
🏢 Grupo Santander
📍 Madrid