Overview

In this role you own and grow Preply’s presence on TikTok and Snapchat, shaping strategy and hands-on content. You’ll collaborate across teams to bring creative, culturally relevant content to life at a integral scale. You’ll monitor performance, spot trends, and continuously improve ideas to drive engagement. This is an opportunity to influence brand storytelling and learner-toc tutor-connected moments in a fast-moving, human-led, AI-enhanced education company.

Compensaciones / Beneficios

- Lessons allowance for Preply lessons
- Learning & Development budget
- Health insurance
- Relocation package to Barcelona
- Mental health support platforms
- Gympass wellness access

Responsabilidades

- Own end-to-end TikTok and Snapchat strategy and execution, from planning to performance review.
- Ideate and create scroll-stopping content; actively participate in production when relevant.
- Build and manage content calendars, coordinate shoots, ensure on-time delivery aligned with brand.
- Manage and grow communities through comments, DMs,



and proactive engagement with on-brand copy.
- Track performance, extract insights, and optimize content based on results.
- Spot trends, test formats, and experiment with new approaches.
- Collaborate with Employer Brand, Product, Influencer teams and external creators on content.

Requisitos principales

- 8+ years of experience in organic social media and community management on TikTok and Snapchat
- Deep platform knowledge and trend awareness
- Experience as influencer or online creator is a plus
- Creative mindset with strong project management, data-driven thinking, and proactive hands-on approach
- Fluent in English; additional languages (Spanish, German, Italian, French) are a plus

- Strong communication
- Proactive and hands-on
- Collaborative team player
- TikTok and Snapchat platform mastery
- Content ideation and production
- Content calendars and shoots coordination

📌 Social Media Manager (Barcelona)
🏢 Preply
📍 Barcelona