Overview

In this Marketing Operations Manager role, you will own and optimize lifecycle, retention, and expansion campaigns within our marketing tech stack. You’ll be the Customer.io specialist, ensuring automated, measurable programs that drive customer value and revenue growth. You’ll shape our CRM and customer marketing strategy through cross-functional collaboration with Product Marketing, Customer Marketing, and Sales. You’ll continuously improve campaigns using data-driven insights in a fast-paced SaaS environment. This is a hands-on opportunity to impact the customer journey at scale and support Perk’s mission to power real work.

Compensaciones / Ventajas

- competitive compensation and equity
- vacation days plus public holidays
- private healthcare or gym allowance
- life insurance
- relocation support
- Work from Anywhere days

Responsabilidades

- Own end-to-end campaign execution in Customer.io from setup to reporting
- Build and optimise automated retention and expansion journeys that deliver measurable value
- Partner with Product Marketing for product update messaging and related campaigns
- Manage lead flow and data integrity across Customer.io, Salesforce, and martech stack
- Set up and manage webinar programmes, including integrations and post-event follow-ups
- Implement A/B testing, segmentation,



and personalisation to boost engagement and performance
- Collaborate with Marketing, Product Marketing, and Sales for integrated campaigns
- Monitor and analyse campaign performance with actionable insights
- Support martech evolution by evaluating new tools, integrations, and process improvements

Requisitos principales

- 3–5+ years in marketing operations or campaign management in a B2B SaaS environment
- Advanced proficiency in Customer.io (automation, segmentation, workflows, reporting)
- Strong working knowledge of Salesforce CRM, lead management, and data flows
- Experience with webinar/event automation tools (Zoom, ON24, GoToWebinar)
- Proven track record building retention programmes that drive pipeline or revenue impact
- Strong analytical mindset for translating performance into actions
- Familiarity with marketing tech platforms: Customer.io, Marketo, HubSpot; CRM (Salesforce); ABM/intent tools (6sense, Demandbase, RollWorks)
- Excellent communication and project management skills
- Collaborative, proactive, fast-paced SaaS mindset

- collaborative
- proactive
- detail-oriented
- Customer.io (automation, segmentation, workflows)
- Salesforce (crm, data flows)
- Webinar/tools (Zoom, ON24, GoToWebinar)

📌 Marketing Operations Manager - Perk (Barcelona)
🏢 Perk
📍 Barcelona