Experteer Overview In this SEM Specialist role, you plan, execute, and optimize search campaigns for multiple clients within Publicis Media agencies. You will work closely with cross-functional teams to align media strategies with business goals and drive performance through data-driven optimization. The role focuses on scalable campaign management, rigorous measurement, and staying ahead of SEM best practices. This is a hands-on position with an impact across planning, execution, and reporting in a fast-paced environment.Compensaciones / Beneficios
- Plan, execute and optimize SEM campaigns across Google Ads, Microsoft Ads, and OpenAI when available
- Conduct keyword research to identify opportunities for improvement
- Create and manage campaign structures, ads, audiences, and bidding strategies
- Monitor performance and implement optimizations based on KPIs and client objectives
- Support reporting and performance analysis through web analytics and media platforms
- Collaborate with internal teams to align media strategies with business goals




- Maintain up-to-date knowledge of industry trends, platform updates, and SEM best practicesResponsabilidades
- Bachelor's degree in Marketing, Advertising, Business, or related field
- 2-3 years of experience managing SEM/PPC campaigns
- Hands-on experience with Google Ads and Microsoft Ads
- Knowledge of Google Analytics and digital performance measurement
- Familiarity with bid management and optimization tool Search Ads 360
- Strong analytical skills and ability to interpret campaign data and performance metrics
- Advanced knowledge of Microsoft Excel and PowerPoint
- Advanced English level (B2-C1) desirableRequisitos principales
- Versátil Benefits (Coverflex)
- Growth Opportunities
- Free Online Training (LinkedIn Learning, Udemy)
- Partner Certifications (Meta, Google, Amazon)
- Work from anywhere (Telecommute up to 6 weeks)
- Holidays package including birthday and Advertising Day off

📌 Sem Specialist (Madrid)
🏢 Publicis Media
📍 Madrid