Marketing Operations Manager / Lead Journey Marketing Operations Manager / Lead Journey – Demand Generation CoE Role Summary The Marketing Operations Manager / Lead Journey sits within the

Demand Generation Center of Excellence (CoE) reporting to the Director of Customer Engagement, and owns the design, execution, and optimization of end-to-end lead journeys from anonymous engagement through MQL

across multiple global brands and regions.

This role owns the lead journey

from anonymous engagement through MQL handoff to Sales , ensuring prospects are captured, identified, nurtured, scored, and qualified consistently. The Marketing Operations Manager / Lead Journey balances global standardization with regional flexibility to deliver frictionless, scalable lead journeys.

Lead flow is treated as a product: intentionally designed, governed, measured, and continuously improved.

What You’ll Be Responsible For

Own and optimize lead journeys from anonymous engagement through MQL across integral brands

Design and govern dark-funnel capture, identification, nurturing, scoring, and qualification flows

Own routing logic and lifecycle governance up to MQL handoff

Align lead capture and engagement across web forms, chat, messaging, call-back, and other interaction channels

Partner with regional teams to adapt journeys to local market needs while maintaining global standards

Monitor funnel performance through MQL; diagnose bottlenecks, leakage, and growth opportunities

Govern lead data hygiene, taxonomy, and cross-platform consistency

Collaborate with analytics to improve attribution, scoring accuracy, and funnel reporting through MQL





Who Should Apply / Desired Profile This role is ideal for someone who enjoys owning the

front half of the funnel

and making complexity invisible to customers and teams.

You may be a strong fit if you:

Love designing how anonymous demand turns into qualified demand

Think in journeys, logic, and behavioral signals

Are deeply curious about what happens before a lead becomes “sales-ready”

Enjoy untangling messy funnels and building clean, scalable systems

Can balance global frameworks with regional nuance and reality

Are comfortable partnering with Sales without owning post-MQL execution

Value clarity, documentation, and governance as tools for speed and scale

Influence effectively across brands, regions, and functions without direct authority

Core Skills & Experience

Strong experience in demand generation operations, lead management, or marketing operations

Hands-on work with marketing automation platforms, lifecycle orchestration, and lead scoring

Solid understanding of CRM concepts and MQL definitions, handoff logic, and governance

Experience supporting multiple brands or regions within a shared demand generation model

Analytical mindset with the ability to diagnose funnel issues and optimize performance through MQL

Clear communicator in global, cross-functional environments

Nice to Have





Experience with Eloqua (segmentation, nurture design, forms, integrations)

Familiarity with customer interaction or omnichannel platforms (e.g., chat, messaging, call routing), preferred hands-on experience with Genesys.

Understanding of Salesforce lead objects and MQL handoff models

Exposure to journey orchestration tools, chatbots, or AI-assisted engagement

Experience working with analytics or data platforms to support dark-funnel visibility and attribution

Special Accommodation If you are a person with a disability and need assistance applying for a job, please submit a request .

Lean on us to help you make life better We think and act like owners.

We are committed to making our customers successful.

We are bold in our aspirations while moving forward with humility and integrity.

We foster inspired teams.

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request and a member of our team will contact you.

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📌 Marketing Operations Manager / Lead Journey (Madrid)
🏢 Ingersoll-Rand
📍 Madrid