Our Company Se anima a todos los posibles solicitantes a que se desplacen y lean la descripción completa del puesto antes de presentar su candidatura. With our two brands, we are currently leading the market in Southern Europe with more than 430 stores across Spain, Italy, France and Portugal.

That focus on quality shows in our results: more than 300.000 reviews on Google with a 4.9/5 rating. With more than one million clients across both brands, we have a powerful asset, and we are now looking for someone to lead our CRM strategy across the whole organisation, making the most of that base in a deliberate, coordinated way: combining the right touchpoints at the right moment across email marketing, WhatsApp, in-app notifications, and call centre outreach, among other channels. Our marketing team works in outcome-based squads, organised around three goals: acquisition, retention, and brand building.

The CRM Manager is the owner of the Retention squad and a key contributor across the other two. As CRM Manager, you will own the customer lifecycle and CRM strategy across both brands, Elha and Láserum, and across all our markets: keep our client database clean and actionable; and lead the rollout of our proprietary segmentation model alongside our data partners. CRM & Customer Lifecycle Identify and prioritise CRM opportunities: new flows, segments and value moments across the lifecycle.

Analyse journey and campaign performance: open rates, CTR, conversion, recurrence and LTV contribution. Design and run improvement tests (A/B and experiments)



on subject lines, content, timing and segmentation; Own the health of the client database: data quality, deduplication, consents and segmentation — the foundation that makes everything else work. Coordinate technical rollout with our data partners and ensure the scoring engine and journey triggers are production-ready.

Translate segmentation outputs into CRM actions: define which segments get which journeys, triggers and content and keep it evolving. Solid experience in CRM, lifecycle marketing and marketing automation — Klaviyo or equivalent: journeys, segmentation and testing.

Strong CRM analytics skills: cohort analysis, open rate/CTR/conversion tracking, LTV;

Experience with database hygiene and governance; Results-driven, rigorous with data, and comfortable managing external partners and freelancers. Comfortable using AI for copywriting, segmentation, journey analysis and automation. Fluent in Spanish and English.

Knowledge of Italian, French or Portuguese is a plus. A degree in Marketing, Business Administration, or a related field is a plus. The chance to own CRM and lifecycle strategy for two market-leading brands across four countries, with direct visibility on results.

A seat in a high-performing, data-driven marketing team that moves fast and measures what matters. The chance to work alongside a highly talented team, within an industry-leading organisation with a clear ambition to become the number one laser brand in Southern Europe.

📌 CRM Project Executive (Barcelona)
🏢 CareerWallet
📍 Barcelona