Journey Manager / CRM Automation Specialist Location: Barcelona ( hybrid) Department: Customer Experience About the Role We are hiring a Journey Manager / CRM Automation Specialist to support the build, QA, deployment, and optimisation of lifecycle journeys across multiple countries. This is a hands‐on execution role focused on accuracy, consistency, and operational excellence within Emarsys. You will help scale our CRM automation capability by building structured journeys, rolling them out across markets, and ensuring high‐quality delivery through rigorous QA and testing processes.
Key Responsibilities
Journey Execution — Build and deploy lifecycle email and onsite journeys in Emarsys. Market Rollout — Clone, adapt, and localise journeys for multiple countries (language, compliance, sender details). Quality Assurance — Conduct thorough QA across triggers, logic, rendering, tracking, and links. Release Management — Follow structured release processes and maintain clear documentation. Testing & Optimisation — Run A/B tests and support continuous optimisation of journeys.




Segmentation Application — Apply segmentation, inclusion, exclusion, and suppression rules provided by CRM teams. What Matters Speed, accuracy, and consistency in execution Strong attention to detail Ability to work across multiple markets and languages Structured, reliable delivery within defined frameworks Skills, Knowledge & Experience Essential 2–5 years of experience in CRM, marketing automation, or email marketing Hands‐on experience with platforms such as Emarsys, Salesforce, Hub Spot , etc. Understanding of email marketing best practices and deliverability Experience with QA processes , structured testing, and journey deployment Fluent in English (additional European languages are a plus) Desirable Basic HTML/CSS for troubleshooting Experience working across multi‐country, multi‐language environments Understanding of GDPR and CRM compliance Exposure to e‐commerce and personalisation tools If

📌 Journey manager (Santander)
🏢 Spandex
📍 Santander