Performance Marketing Product Owner (MarTech) – Barcelona, eDreams ODIGEO This role sits at the intersection of Data, Engineering, Analytics, and Media platforms, ensuring that all customer interactions and marketing activities are accurately captured, measured, and compliant with evolving regulations. Reporting to the Head of Marketing Measurement & Data Activation, you will define the data‐enablement roadmap for each media platform (e.g., Facebook, TikTok, Instagram, YouTube) and measurement partner (e.g., Appsflyer, Google Analytics). You will orchestrate, together with a dedicated engineering team, the implementation of web and app tracking, audience creation, and data feeds for marketing campaigns.

You will also collaborate closely with Legal and Compliance teams to ensure our tracking framework remains fully aligned with GDPR and privacy requirements. Define and lead the media tracking and data activation agenda—setting priorities, identifying opportunities, and ensuring robust, timely, and future‐proof implementations across all channels and platforms. Define specifications for event tracking across web and mobile (Google Analytics, Appsflyer, GTM, SDKs, Data Layers) and coordinate implementation with the dedicated engineering team.

Build and manage audience segments across platforms such as Meta, TikTok, Criteo, Google Ads, Microsoft Ads, Apple Ads, and additional DSPs. Audit existing tracking implementations for accuracy, completeness and compliance, and establish processes for ongoing monitoring and validation. Troubleshoot tracking and tagging issues, working closely with development teams to identify root causes and implement fixes.

Conduct ad‐hoc analyses to detect tracking gaps, quantify business impact,



and evaluate the value of new or improved tracking implementations. Master's degree in a technical or scientific discipline (e.g., Computer Science, Information Systems, Information Technology, Data Engineering, Mathematics, Physics, Statistics, Chemistry, etc.). ~ Expertise with implementing conversion tracking across marketing platforms (pixel, CAPI, API/Events, Enhanced Conversions or equivalent), as well as audience setup, product/data feed catalogues, conversion windows, and attribution configurations. ~ Strong understanding of web and app analytics fundamentals, including event structures, conversion tracking, and data layer design. ~ Experience with the tracking and measurement ecosystems of major media platforms, such as Meta, TikTok, YouTube, Google Ads, Microsoft Ads, Apple Ads, Criteo, and others. ~ Exceptional attention to detail with a rigorous approach to accuracy and quality. Proactive, fast learner, and naturally curious about data privacy, tracking technologies, and the evolving marketing tech landscape.

Competitive compensation package including salary, performance‐based bonuses and a Prime Plus membership. Versátil benefits, birthday day off, discounts and partnerships, relocation support and premium equipment with role‐based selection options.

Continuous learning opportunities: free Coursera access, soft‐skills workshops, tech training, leadership development and an onboarding program. Well‐being support: hybrid home‐office model with a focus on outcomes, freedom and flexibility, and support for work‐life balance. Innovation‐driven culture: diverse and inclusive teams, Agile mindset, and a focus on recognition and performance. We are an equal‐opportunity employer and value diversity at our company.

📌 Performance Marketing Product Owner (Martech) - Hybrid (Cataluña)
🏢 Edreams Odigeo
📍 Cataluña