The Tourism Market Intelligence and Competitiveness Department works to provide knowledge and strategic guidance to support tourism destinations and the sector at large become more competitive and improve destination management through efficient policies and governance.
Make tourism destinations more competitive.
Objectives:
- Create a one-stop shop on major tourism trends and forecasts
- Set Recommendations and Guidelines on key issues defining tourism competitiveness
- Create platforms for sharing of good practices on tourism planning, development and management

Areas of work:
- Understand - from data to market intelligence
- Global Trends and their impact on tourism (consumer changes, demographics, forecasts)
- General and Regional Tourism Trends
- Trends on Source Markets
- Trends on Products & Segments

Plan and Act - destination management & competitiveness
Calle Poeta Joan Maragall 42, 28020 Madrid, Spain




Summary by Impactpool
The Tourism Market Intelligence and Competitiveness Department aims to enhance the competitiveness of tourism destinations through strategic guidance and efficient governance. The department focuses on understanding global and regional tourism trends, consumer changes, and destination management. It seeks to create a centralized resource for tourism trends and develop recommendations for improving tourism competitiveness. The role involves planning, product development, and marketing to support effective tourism management.
Candidate Requirements:
- Knowledge of tourism trends
- Skills in data analysis
- Understanding of marketing and branding
- Ability to create strategic recommendations

📌 Market Intelligence and Competitiveness (Madrid)
🏢 Un Tourism
📍 Madrid