Experteer Overview
In this role you drive marketing efforts to raise Bain's visibility and credibility among priority accounts and clients. You will partner with practice leadership and cross-functional teams to execute programs that support growth and client engagement. You’ll leverage data, market insights, and multiple channels to inform decisions and optimize campaigns. The position offers global exposure and a tangible impact on Bain’s market leadership in consulting.

Compensaciones / Ventajas
• Develop and execute marketing strategies to boost awareness and credibility for Bain and core solutions
• Identify target audiences and priority accounts; explore events, ads, speaking opportunities, and influencer collaborations
• Utilize data to derive performance insights and optimize activities for key decision-makers
• Stay informed on industry and marketing trends to guide decisions
• Conduct market and competitor research to position expertise and approach
• Operate Bain's CRM system and collaborate with CRM colleagues on audience data needs
• Coordinate marketing plans with Client Heads and account teams for priority accounts
• Maintain relationships with priority accounts to inform marketing plans
• Implement cross-channel campaigns (email, paid media, social, video, events)




• Identify opportunities aligned with sales plays and must-win opportunities; run account-based marketing programs
• Create and update marketing assets (webpages, partner profiles, materials)
• Support email campaigns with content framing for key audiences
• Advise on internal content marketing platform and aggregate data for insights
• Measure campaign results and present actionable insights for refinement
• Assist with event planning and client engagements with priority accounts
• Create communications to promote marketing activities to internal audiences
• Contribute to process improvements and adopt new tools such as GenAI
• Be flexible and collaborative to support new projects and team needs

Responsabilidades
• 3-4+ years of relevant B2B marketing experience
• Expertise in marketing programmes and processes
• Ability to lead and coordinate multiple projects/events, including budgeting
• Understanding of local office and industry marketing objectives and content
• Strong written and verbal communication; stakeholder liaison across seniorities
• Ability to engage with external contacts as a Bain marketing representative
• Client-centric mindset; calm under pressure and adaptable

Requisitos principales
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📌 Specialist, Practice Marketing - Industry (Madrid)
🏢 Bain u0026
📍 Madrid