Marketing Operations Manager / Lead Journey
Marketing Operations Manager / Lead Journey – Demand Generation CoE
Role Summary
The Marketing Operations Manager / Lead Journey sits within the

Demand Generation Center of Excellence (CoE) reporting to the Director of Customer Engagement, and owns the design, execution, and optimization of end-to-end lead journeys from anonymous engagement through MQL

across multiple global brands and regions.

This role owns the lead journey

from anonymous engagement through MQL handoff to Sales , ensuring prospects are captured, identified, nurtured, scored, and qualified consistently. The Marketing Operations Manager / Lead Journey balances global standardization with regional flexibility to deliver frictionless, scalable lead journeys.

Lead flow is treated as a product: intentionally designed, governed, measured, and continuously improved.

What You’ll Be Responsible For

Own and optimize lead journeys from anonymous engagement through MQL across global brands

Design and govern dark-funnel capture, identification, nurturing, scoring,



and qualification flows

Own routing logic and lifecycle governance up to MQL handoff

Align lead capture and engagement across web forms, chat, messaging, call-back, and other interaction channels

Partner with regional teams to adapt journeys to local market needs while maintaining global standards

Monitor funnel performance through MQL; diagnose bottlenecks, leakage, and growth opportunities

Govern lead data hygiene, taxonomy, and cross-platform consistency

Collaborate with analytics to improve attribution, scoring accuracy, and funnel reporting through MQL

Who Should Apply / Desired Profile
This role is idóneo for someone who enjoys owning the

front half of the funnel

and making complexity invisible to customers and teams.

You may be a strong fit if you:

Love designing how anonymous demand turns into qualified demand

Think in journeys, logic, and behavioral signals

Are deeply curious abo

📌 Marketing Operations Manager (Madrid)
🏢 Ingersoll-Rand
📍 Madrid