MISSION

Build accurate and reliable demand forecasts by combining historical sales data, commercial plans, market trends and business insights. The role supports product availability, inventory optimization and commercial performance by creating a shared demand view and facilitating alignment across Supply Chain, Commercial, Finance and Retail teams.

RESPONSABILITIES

Demand Forecasting and Planning
- Develop and maintain short, médium and long-term demand forecasts at the appropriate product, channel and market level.
- Analyze historical sales, seasonality, trends, promotional activity, launches and business assumptions to improve forecast accuracy.
- Review forecast exceptions and adjust demand plans based on quantitative analysis and validated business inputs.

Commercial Collaboration and Business Alignment
- Partner with Category Management / Offer, Marketing, Retail, E-commerce and Finance to integrate commercial plans into the demand
- Challenge and validate assumptions related to launches, promotions, brand animations, events and other commercial initiatives.




- Facilitate demand review meetings and contribute to the S&OP; process by presenting risks, opportunities and recommended actions.

Launches, Promotions and Key Trading Periods
- Prepare forecasts for new product launches, key commercial periods, promotional campaigns and brand activations.
- Monitor presente sales versus forecast during critical events and update projections when required.
- Coordinate phase-in and phase-out assumptions to support availability while limiting excess and obsolete stock risk.

Performance Analysis and Continuous Improvement
- Track and analyze demand planning KPIs, including forecast accuracy, forecast bias and forecast value added.
- Identify forecast gaps, root causes and improvement opportunities by category, brand, SKU and sales channel.
- Maintain accurate planning parameters, assumptions and master data in forecasting and ERP systems.
- Prepare regular reports and

📌 Multinational Beauty retailer Iberia Demand Planner (Madrid)
🏢 OPTIMAES TALENT SEARCH
📍 Madrid