Job Summary Marketing Manager, Launch & Lifecycle International

Be part of a fast-growing, innovative company pioneering /"Liveable Technology/" to transform diabetes care. We're hiring a Launch & Lifecycle Marketing Manager to help accelerate key initiatives and deliver breakthrough, user-centric solutions in a dynamic, fast-paced environment.

As the portfolio grows, international markets need stronger lifecycle leadership to manage product updates, customer migrations, product transitions and retirement programs in a way that is clear, consistent and commercially effective.

The Launch & Lifecycle Manager will play a pivotal role in connecting General Franchise, International Marketing and local country teams to deliver seamless lifecycle experiences across HCP and DTC channels outside the USA. This role owns the marketing strategy, communication planning and execution approach for key product lifecycle moments, including new platform adoption, product upgrades, customer migrations, portfolio transitions and lifecycle communications.

Key Responsibilities




- Develop and lead customer migration and transition programs that accelerate adoption of new Omnipod platforms and technologies while ensuring a seamless experience for customers, healthcare professionals and market.
- Develop lifecycle communication strategies, messaging frameworks and market deployment plans to support product updates, portfolio transitions and other critical customer communications.
- Translate portfolio decisions into practical international deployment plans, including market sequencing, messaging, readiness needs and risk mitigation.
- Create repeatable playbooks for lifecycle communications, product notifications and market activation of product changes.
- Partner with Launch Excellence colleagues to ensure clean handover from launch readiness into ongoing lifecycle management.
- Define governance, milestones and decision points for major portfolio transition programs, including OTA commu

📌 Marketing Manager, Launch (Madrid)
🏢 Insulet
📍 Madrid