Systems Product Manager — Sales Systems (Lead-to-Order) We are seeking a sales-focused and technically adept Systems Product Manager to lead the evolution of the Sales technology landscape. You will take full ownership of the product roadmap for systems and automations driving our go‐to‐market engine — spanning lead generation, opportunity management, and CPQ‐enabled quoting through to order execution. Direct the L2O systems strategy — encompassing lead ingestion, data enrichment, and scoring models through to opportunity qualification.

Lead the O2O technology roadmap — from opportunity lifecycle management through CPQ quoting, automated approvals, and order execution. Manage the quote‐to‐order transition for all business segments, configuring pricing logic and approval workflows within CPQ while ensuring seamless data integration into downstream financial systems. Drive systems readiness for New Product Introductions (NPI), partnering with PMM and Finance to model new SKUs and bundles in the CPQ stack to ensure immediate seller accuracy upon launch.

Leverage AI and automation to streamline the O2O journey, implementing features like assisted quote generation and data‐backed pricing insights for the Sales and Deal Desk teams. Architect scalable solutions across the Salesforce ecosystem — including Sales Cloud and CPQ — translating complex commercial logic into robust system configurations and a prioritized technical backlog. Manage the full delivery lifecycle — from discovery and design through release management and post‐launch adoption — ensuring quality execution in partnership with Engineering leads.

Serve as a strategic partner to Sales and RevOps leadership,



communicating roadmap progress in business terms and leveraging data insights to influence the future of sales operations. 3–5+ years of experience in systems product management or RevOps, with a track record of owning B2B SaaS sales technology and quoting platforms. ~ Advanced proficiency in Salesforce — specifically Sales Cloud and CPQ — with the ability to architect complex automation, routing, and pricing configurations. ~ Superior communication skills, adept at translating technical concepts for business stakeholders and influencing senior leadership through data‐led narratives.

Background in high‐growth B2B SaaS, management consulting, or systems integration, focused on Sales technology transformation. Workato) and their role in connecting the Sales ecosystem to billing, CLM, and ERP systems. Exposure to the HR tech landscape, with an understanding of vertical‐specific buyer journeys and pricing complexities.

Experience defining KPIs and performance dashboards — such as lead conversion and quote turnaround — to drive sales optimization. Familiarity with Contract Lifecycle Management (CLM) tools and their integration with downstream billing and activation processes. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

This role is office-based, with 3 days per week required in your contracted office location. The remaining days can be worked from home or in the office if you prefer. In addition, you'll have 20 Flex Days per year to work remotely from other locations.

We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year‐end celebrations.

📌 Senior Systems Product Manager, Gtm Systems (D/F/M) (Madrid)
🏢 Personio
📍 Madrid