At Reverse Tech, we build and scale our own subscription-first digital brands in the health and wellness space, with the ambition to help 10 million people improve their health by 2030. We move fast, measure what matters, and operate with a strong data-driven mindset — no big egos, just big data.

This is a player-coach role with real ownership: you’ll lead and grow a high-performing lifecycle/CRM team while staying close to the technical execution.- We currently operate two in-house brands:
- Reverse Health (our most mature brand)
- Muscle Charge (our men’s brand)

And we are actively building additional brands fully in-house.

Why this role matters
- Lifecycle needs to scale without constant fire drills.
- You’ll be the bridge between Product, Growth and technical execution.
- You’ll proactively prevent deliverability, data and channel issues before they impact users.

Requirements:
- 5+ years in lifecycle, CRM operations, or marketing technology role
- Experience with subscription-based digital products.




- 2+ years managing technical teams or leading cross-functional technical initiatives
- End-to-end lifecycle technical stack (Braze + ecosystem).
- Ability translating business goals into technical roadmaps and priorities.

What we’re looking for
- Strong leadership with hands-on lifecycle / CRM / martech background.
- Solid understanding of mobile push, in-app messaging and data flows.
- Ability to operate in fast-moving, ambiguous environments with ownership.
- Experience working closely with product, growth and engineering teams.

Nice-to-Have
- Experience with SMS, WhatsApp, RCS or additional lifecycle channels
- Exposure to A/B testing and experimentation platforms
- Experience with CDPs and data pipelines (Segment, mParticle, Hightouch)
- Experience in multi-market, multi-brand environments
- Background in technical program or delivery leadership

Our Values
- Extreme Ownership: We take responsibility and act fast to solve what matters.
- Excellence: We pus

📌 Head of Lifecycle (Barcelona)
🏢 Reverse Tech
📍 Barcelona