Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy. Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26. Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.

With an external focus, being the Customer Marketing lead for a defined set of priority brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing. Bringing a shopper/guest, customer, and brand perspective to the BTL discussion.

Ongoing management of A&P; budgets, including phasing and invoice/PO processes. High energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum. Possessing an entrepreneurial style, thriving on being a key contact for partner functions, as well as influencing internally and coordinating commercial priorities.

Fluent command in English and Spanish. Minimum 3 years experience within Marketing or Commercial. Exposure to WIKC/Hotspots, through Commercial or Customer/Brand Marketing, is preferred. Knowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity).

Proven track record in positive stakeholder management.





Experience of delivering shopper marketing activation or events is preferred.

Experience of working for BTL/Creative agency is beneficial but not essential. Exposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively. PERSONAL QUALITIES – SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.

You have a growth and learning mindset: ready to test, stumble, learn and apply from experience.

People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance You have a growth and learning mindset: ready to test, stumble, learn and apply from experience It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. Compensation, Paid Time Off & Retirement: Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., Retirement/Pension Plan Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

📌 Customer Marketing Manager (Galicia)
🏢 Bacardi
📍 Galicia