At Iberostar Group we are looking for a Demand Generation Marketing Manager to join our Commercial & Marketing EMEA team based in Palma de Mallorca. We are a 100% family-owned company with 70 years of experience in the tourism sector. Today, we welcome millions of travelers with the promise of creating happy vacations and memorable experiences, with a value proposition based on quality and the customer and employee experience.

As Demand Generation Marketing

Manager your role will entail planning, executing and optimizing comprehensive marketing actions. Your efforts will directly contribute to driving demand and achieving commercial objectives across strategic source markets. This position requires a strategic and creative approach, combined with a strong understanding of regional commercial market dynamics and marketing actions.

Reporting to the Director Demand Generation Marketing EMEA, your main responsibilities will include: Development of marketing plans for source market/s of responsibility ensuring alignment with overarching commercial strategies and company objectives. Planning and implementation of impactful co-marketing campaigns and initiatives with strategic accounts and consortia within key EMEA markets, focusing on achieving strong commercial synergy. Media planning and budget allocation for Trade and B2C specific marketing actions, as well as sales promotions, with a focus on optimizing for maximum ROI.

Analysis of internal and external market dynamics to help identify sales needs, market gaps and emerging opportunities.



Ensure brand cohesion across all creative assets and messaging, upholding brand guidelines and standards. Creation of comprehensive creative briefings and facilitate coordination with the Brand Design team for all marketing deliverables.

Ensure the timely delivery of all assets while upholding quality assurance standards. Campaign reporting and insights to contribute to continuous optimization and performance improvements. Serve as a key point of contact and support strong relationships with relevant internal and external stakeholders, including Commercial, Brand, E-commerce and key The ideal candidate for this position brings strong creatives skills and out of box thinking, including attention to detail and multitasking abilities, communication and Interpersonal skills, Data driven mindset as a starting point for initiatives and decision making capabilities as well as an excellent teamplayer.

- Bachelor's Degree in Marketing, Tourism, Business, Economics or similar.

Valuable Masters

Degree in Sales & Marketing or similar.

- Minimum 3 years' experience in marketing or strategic account management, ideally within the tourism/hospitality sector. Spanish native or bilingual speaker + English, German or French at bilingual proficiency level.
- Permanent full-time contract.

Smart working: versátil working hours, hybrid-work model (2 days working from home / week). Variety of opportunities and projects that will allow you to develop your potential and grow professionally every day.

📌 Demand Generation Marketing Manager (Vitoria-Gasteiz)
🏢 IBEROSTAR HOTELS u0026 RESORTS
📍 Vitoria-Gasteiz