The Alpega Group is looking for a Digital Marketing Manager. This role will be part of the marketing organisation in Alpega, and it will be based in Barcelona.

Alpega

Group is a Digital Transport Platform that delivers end-to-end logistics capability for both Shippers and Carriers.

Alpega includes three other brands: Teleroute, Wtransnet and 123 Cargo, three leading digital freight exchange platforms operating across Europe. Our vision is to make logistics greener by connecting carriers, shippers and logistics companies to reduce empty running and bring efficiency to the logistics sector. As we expand our footprint across different markets in Europe — each with distinct user behavior, platform maturity and competitive pressure — digital performance marketing is a critical growth engine.

We are reliant on our websites, search performance (paid, organic & AI), social, and in-house and agency resources, all within a fast-moving landscape. We're hiring a Senior Manager to lead a small team of marketers, own and drive our digital presence, manage our paid media spend, optimise our organic efforts, evolve our AI capabilities, manage the agency, and assess the need and timeline for developing our in-house digital team. Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.

Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well Manage supporting agencies, challenge delivery, ensure alignment and control spend. Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities. Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables.

Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement. ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting.



Provide strategic, data-informed guidance to three internal campaign managers, responsible for translating business priorities into major campaigns.

Data, Reporting & Performance Management Collaborate closely with the Revenue Operations team, which manages data infrastructure, reporting, and integrations, to define key KPIs and co-develop marketing performance dashboards. Analyze available marketing data directly from platforms during ongoing build-out of tracking and attribution systems. Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact.

Foster a culture of continuous testing, learning, and optimization across paid and SEO channels using data-driven insights. Leverage AI-powered tools and automation thoughtfully to enhance campaign performance without compromising strategic control. 5+ years of hands‐on performance marketing experience (Google, Facebook) across multiple countries or markets. ~ Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals. ~ Clear decision‐making skills based on data — but able to act even when full data is not yet available. ~ Fluent in English and Spanish (both spoken and written). Familiarity with AI tools used in campaign optimization, SEO automation, or creative testing.

Understanding of CRM and full‐funnel lead generation strategies. French, German, Italian) are a plus. A competitive salary package, with additional legal benefits focused on your well‐being, work flexibility and career growth.

Hybrid working model, with no mandatory days to come to the office. Ownership over one of the most business‐critical marketing functions. The chance to build and shape the internal performance setup from the ground up.

We are a general team, with different backgrounds, races, faiths and genders. If you require any additional support with your application, reach out to the Talent Acquisition specialist for this position, so we can make arrangements for you.

📌 Digital Marketing Manager - Saas - Hybrid (Cataluña)
🏢 Alpega
📍 Cataluña