Overview Performance Marketer (Freelancer) – Paid Media at Webfleet. We are looking for a Performance Marketing Freelancer with strong expertise in paid media and a passion for demand generation and brand building. You will work in the Upper Funnel Squad at our Barcelona office, combining brand awareness and demand generation to grow Webfleet's visibility, trust, and engagement among target B2B audiences who are not yet in-market.

You will join a dynamic, cross-functional team and report to the squad's internal digital marketer, collaborating with the SEO Squad, Creative team, and Product Owner. Plan, launch, and optimise TOF and MOF paid media campaigns across LinkedIn, Meta, YouTube, Display and Reddit—including amplification of thought leadership content (PR, reports, interviews, case studies, webinars) and support for growing Webfleet's owned channels (e.g. Run lead generation campaigns using forms, gated content, and retargeting flows to convert awareness into MQLs.

Track, analyse, and report on standard funnel KPIs (reach, video views, engagement rate, retargeting pool growth, CPL, MQL-to-SQL) and upper-funnel metrics relevant to AI-driven landscapes (e.g., brand citation share). Recommend and test landing page improvements in collaboration with internal stakeholders and designers. Deliver performance insights to optimise channel mix, creative strategy and targeting.

Coordinate test-and-learn experiments with the internal digital marketer to drive ongoing performance improvement. 3–5+ years of digital paid media experience running and optimising campaigns across LinkedIn Ads, Meta Ads, YouTube, Display (GDN) and ideally Reddit,



focusing on B2B demand generation and brand building. ~ You are set up in Spain to work as a freelancer in Barcelona (autónomo or your own services company) with the ability to invoice directly. ~ You are data-driven and ROI-focused, comfortable with analytics tools (GA4 or PIWIK Pro, Looker Studio, Supermetrics) to track reach, engagement, CPL and AI-era metrics like brand citation share. ~ You thrive in an agile, collaborative environment, comfortable in cross-functional squads and using Jira/Confluence for alignment. ~ You communicate clearly, providing performance insights and optimisation recommendations to help hit awareness, engagement and MQL goals. ~ You're a self-starter who loves testing and learning, bringing ideas for audience segmentation, messaging, and channel mix while maintaining cost efficiency. ~ Work in a fast-moving, international squad closely aligned with SEO and creative peers. Opportunity to shape Webfleet's presence in AI-driven search environments, future-proofing our marketing engine. Freedom to bring creative ideas and test new approaches while staying cost-efficient.

The flexibility of a freelance setup with a high-impact mission. Exposure to agile squad ways of working. A project at the forefront of AI-driven search and demand generation in B2B marketing. Webfleet is Bridgestone's globally trusted fleet management solution.

More than 50,000 businesses use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment.

📌 Marketing Performance Specialist (Cataluña)
🏢 Webfleet
📍 Cataluña