We are building the AI workforce for wealth management — the layer of intelligence that handles what advisors should never have had to do manually in the first place. The product works. The pipeline is growing. What we do not yet have is someone who turns all of that into content worth paying attention to.
This role owns the full surface: video, blog, social, product marketing, events. One person, real ownership, AI as the production multiplier. If you need a team around you to ship, this is not the right moment.

What you will own
- Video and short-form. You script, direct, and produce — or closely supervise production of — short-form video content: product demos, explainers, advisor-facing clips, LinkedIn shorts. You know what makes people watch to the end.
- Blog and long-form. Content with a point of view that an advisor would actually finish. Product updates written so clients understand what changed and why it matters to them. Not SEO filler.
- Product marketing. You sit close to the product team, know what is on the roadmap,



and translate it into client-facing communication — release notes, feature announcements, webinars, enablement material — before it ships, not after.
- Social. LinkedIn and whatever channels move the needle in wealth management. Consistent, original, worth following — not scheduled reposts.
- Events and webinars. You coordinate Sherpas presence at the key industry events and run product webinars for clients and prospects. You own the narrative in the room.
- The company voice. Everything that goes out sounds like Sherpas — sharp, credible, direct. You are the person who makes that consistent across every surface.

What we are looking for
Must have
- You use AI tools every day to produce content at a pace a team of three would struggle to match. You are not waiting for a brief — you are generating, refining, and publishing.
- You have scripted and produced video content that performed — short-form, product-led, or educational. Show us the

📌 Content & Product Marketing Lead (Santander)
🏢 Sherpas
📍 Santander