Programmatic Media Manager, Healthcare (La Mancha)

Programmatic Media Manager, Healthcare (La Mancha)

13 sep
|
Power Digital Marketing
|
La Mancha

13 sep

Power Digital Marketing

La Mancha

Who We Are We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A;––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ~ Proficiency in spoken and written English at an advanced level is required for this role.



~100% remote, US Time Zones working hours are required to follow.

Power Digital

Marketing is looking for a Programmatic Media Manager who will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients.

The Programmatic Media

Manager will report directly to the Programmatic Supervisor, who will help guide strategy, vendor, and client relationships that will guide the media execution for this role.

The Programmatic Media

Manager will support media strategy and planning and be responsible for execution, analysis, reporting, and communicating updates with the team.

The Programmatic Media

Manager should have strong media management skills and be able to lead as the subject matter expert in internal meetings and with ad platform partners, while contributing in client meetings. You will have experience deploying paid media strategies across multiple channels, guiding an internal team towards successfully driving business growth for clients, and confidently defending critical elements of the work. Successful management of designated paid media accounts Meet pacing and KPI requirements for held accounts based on set goals and improved performance expectations.

Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements. Work with Account Managers & the Media Supervisor to identify client goals, priorities & efficiency requirements,



ultimately improving Paid Media's contribution to business success. Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.

Continually work to learn new strategies, test new platforms & expand Cardinal's paid media offerings. Function as the primary point of contact both internally & externally for all 'owned' accounts, responsible for pacing & performance of accounts. Responsible for generating reports, writing insights & communicating with the client for designated accounts.

Contribution to Paid Media strategy for assigned accounts, working with the Media Supervisor as needed. Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc). Responsible for continual testing, verification & improvement of full-funnel structures. 2-5+ years of Paid Media experience ~ Experience managing multiple paid media accounts with budgets ranging between $200K-$1MM.

DMPs, and other data and ad tech partners. ~ Experience in campaign management & strategy across additional platforms is a plus, but not required (Google Ads, Bing Ads, Meta, LinkedIn, TikTok, etc.) ~ Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus). ~ Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence. ~ Key Performance Indicators (KPIs) ~ Pace within 98% of budget goal ~ Strategically Manage and Communicate Performance Insights Excellence in channel production and account performance Strong client and team communication Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount.

📌 Programmatic Media Manager, Healthcare (La Mancha)
🏢 Power Digital Marketing
📍 La Mancha

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